Let’s talk about writing, and how to write content (whether it be books, articles, or even marketing copy) that people will want to read.
Start with your goals. Kindlepreneur has a great guide on goal setting. The gist is to figure out your big project goal, and then break it down into smaller, more manageable steps. Then create a system so you’re accountable for achieving these steps, and celebrate your wins.
Next comes book ideas. Kindlepreneur has another great article here. How do you figure out if you have a good book idea (that people will want to read and buy)? The basics are to make sure there’s a market for your niche or topic, then research to find out how much readers are willing to pay, and make sure there’s not too much competition so readers can discover your book. The article goes over how exactly to do this research. (Written Word Media also has a guide about reaching best seller lists.)
Then there’s the writing. We’ve got a lot of articles about writing on this blog, but here’s another one from Zara Altair, specifically about how to set a scene, add the right details, and incorporate your theme into your setting.
Also included in writing is writing copy (like book descriptions, sales pages, etc.). Better Marketing has an article about writing copy like Apple. Some of the tips include being repetitive, surprising readers, using quotes, being playful, and keeping things short.
And last, if you’re looking for some help writing articles that will get you published, The Writing Cooperative has nine templates you can use. Having templates makes it faster to write more articles, and help you organize your thoughts.
Editor’s note: Originally published in October 2022.