I’ve been doing a lot of research lately about building email lists and writing effective newsletters. Of course, one of the keys is to get people to opt in to your email list. There are a lot of examples and articles about how to entice people to opt in.
The most simple way is to have a box on your site where people can sign up (like I do), but it’s not necessarily the most effective. You also want to make sure you offer something of value in return (for example, I offer free resources for people who sign up). Thrive Themes shares that good opt-in offers provide a solution to one problem, be simple, and be consistent with your brand.
Additionally, Neil Patel recommends using “a proven psychological principle called “Open Loops”” when writing your copy for the opt-in page. The idea is to offer something compelling to your audience and to be detailed about it.
Some examples of opt-ins, according to Thrive Themes, include cheat sheets, courses, books, and quizzes.
Quizzes are interesting, because they’re interactive and can be very engaging. According to Rob Powell Biz Blog, quizzes have a 50% conversion rate. One of the reasons for this is the results are so personalized, and they’re also fun. Also, using a quiz allows you to segment your email list based on their interests, so you can personalize content for them. Ideas for quizzes could be personality tests, assessments, and diagnosing a problem (for example, what’s wrong with your golf swing).
The CE L.A.B. has some tips for what to keep in mind when creating your quiz. You’ll want to determine the purpose of your quiz, figure out the result options so you know how to best serve people, and figure out what type of quiz you want to give. The CE L.A.B. also reviews a couple tools for building opt-in quizzes: Thrive Quiz Builder and Interact. There are pros and cons to each, so it depends on your needs. That’s where planning comes in handy!
Have you ever built an opt-in quiz? If so, what type of quiz, and how was the process for you? Please share in the comments!