Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips:
Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with well-researched content. Know your audience, and figure out ahead of time how they’ll find your content.
Doing the research ahead of time may lead to your content being featured as a snippet in Google’s search. It helps to find keywords that have a low keyword difficulty score and a high audience relevance (what’s their search intent?), to structure your content in a way that your audience can easily read the most important information first, consistently post high-quality, engaging content, and always keep your CTA in mind.
To make your content more engaging, try adding a progress bar or table of contents, and if possible, make your content available in additional formats (audio, video, etc.).
Once you have published a lot of content, do a content audit to see which pieces are resonating with your audience, and then decide whether to archive (especially any duplicate content), what can be refreshed/optimized (such as pages with high bounce rates), and what can be repurposed as other content or merged with other content.
Keep in mind that limits are good. They can help you focus and create better content, in multiple formats.
Some additional tools to help your readers find your content:
- Free hashtag for writers generator tool
- Words to use in your title (sloth words for higher click thru rates)
- A free headline analyzer
- A website to generate em-dashes
And last, for fun, here’s an article on how content marketing fits into web 3.0.
This post was originally published December 2022.