Content marketing can be very powerful. According to Content Marketing Institute (CMI):
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
When it comes to the type of content to create, there are many strategies. Ion Interactive has an interactive article that helps you define the stage of the journey your buyers (or readers) are in, and how to best reach them. Content can come in many forms, and may involve
Then, there’s search engine optimization (SEO). SEO helps make your content more discoverable. You can use a myriad of tools to help you research and track keywords, and you should also try to get high quality backlinks to your content.
If you’re having some trouble with your content marketing, CMI offers seven questions to ask to help you troubleshoot, including whether you have a clear definition of success, the right tools, and enough determination. Last, if you have a company and are looking to get into content marketing, CMI has an article that helps you know if your company is ready.