Having a good book cover is an important aspect of indie publishing. The cover is the first thing your reader will see, and if the cover speaks to them, they’ll be more likely to try out your book.
Author M. J. Patrick has a great post that shows a cover, and asks you what you think of the book, based only on the cover (such as who’s the audience for this book, and what’s the genre?)
Two designers also shared their theories of attracting readers via cover on The Guardian. Theories include association theory and using familiar images, unheimlich theory and taking familiar images and making them look unsettling, and obfuscation theory and hiding something. All these theories come with example covers, so you can get a better sense of what they mean.
Writer’s Digest also shares tips for better covers, with a focus on typography. Things to keep in mind include matching the genre and considering the visual hierarchy.
If you’re looking for some help, you can get one-of-a-kind book covers from SelfPubBookCovers. I used them once, a long time ago, and was pretty happy with the results. Plus, it helps that I didn’t have to design something from scratch.
Got any tips? Please share in the comments!