By Porter Gale Gone are the days when authors relied on publishers for handling the entire process. With an increase in self-publishing, it’s crucial to implement the right social media tactics for effective promotion. In this choice, every aspect of the book including writing, editing, packaging, marketing, etc. is handled by the writer himself. No author should … [Read more...] about Guest Post: 7 Simple Social Media Tips for Successful Authors
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Guest Post: 5 Reasons Why Video Should Be a Part of Your Content Marketing Strategy
By Andre Oentoro In the last decade, the content marketing world has shifted from text posts to videos. Before, YouTube was just a site with only a dozen videos. Now, it’s the second biggest search engine right behind Google. Today, our social media feeds are dominated by videos. Whether it’s on your Instagram, Facebook, or Twitter, videos are taking over the Internet … [Read more...] about Guest Post: 5 Reasons Why Video Should Be a Part of Your Content Marketing Strategy
Resources for Making Videos and Marketing With Them
Videos can be a great tool for marketing. But there's a lot to learn. Below are some resources to help you get started, and links to updates on major platforms. How to Use Video for Marketing How to create videos to promote your book on Front Edge Publishing How to create a successful YouTube channel on My Wife Quite Her Job A video hack to boost ecommerce sales on … [Read more...] about Resources for Making Videos and Marketing With Them
Keeping Up To Date With Social Media Platforms
We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms
Social Media Updates and Trends
It's the beginning of a new year, so it makes sense to revisit the world of social media and marketing. There's been a lot of updates. Some of them pertain more to personal use, and others can be handy for building your brand. Influencers and Content Trends It's good to stay on top of trends. CMO published an article about how people check email less, smart speakers are … [Read more...] about Social Media Updates and Trends
Guest Post: A Guide To Successful Youtube Video Marketing
By Sheena Mathieson Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was made possible. YouTube also offers a new … [Read more...] about Guest Post: A Guide To Successful Youtube Video Marketing
Guest Post: 10 Ways to Drive Traffic From YouTube
By Katherine Lane It has been 12 years since YouTube started to widen people’s entertainment sessions. The website has been a great help for those who want to watch a wide variety of videos online. Aside from satisfying people with its wide selections of videos, YouTube has been a great tool for marketers as well. However, since there are also a lot of marketers who attempt … [Read more...] about Guest Post: 10 Ways to Drive Traffic From YouTube
Guest Post: 6 Smart ways to create a popular YouTube channel
By George Minton YouTube, the famous Google-owned network, has over a billion users, which is almost half of the internet users on the globe. Everyday millions of people enjoy the billions of new videos aired on YouTube. In fact, YouTube reaches more than half of its daily billion views on mobile alone. This platform has created a source of income for many people who have … [Read more...] about Guest Post: 6 Smart ways to create a popular YouTube channel
Guest Post: How YouTube Helps Your Social Media Marketing
By Katherine Lane It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a helpful business strategy to … [Read more...] about Guest Post: How YouTube Helps Your Social Media Marketing
Taking Stock of Industries Related to Book Publishing and How That Relates to the Future
Book publishers can learn a lot from their media counterparts. As the world becomes more connected, the lines between these industries is getting blurred. Keeping on top of trends then can be really helpful, in terms of getting ideas of what can be done and what to expect in the future. Here are a few headlines from other forms of media that can help inform people in book … [Read more...] about Taking Stock of Industries Related to Book Publishing and How That Relates to the Future
Indie Authors: Using YouTube
Video can be a very important component of an indie author's marketing strategy. In addition to book trailers, authors can make videos for a myriad of purposes, such as Behind the scenes Showing off research that went into the book Interviews Having actors play characters or scenes Explaining concepts (for nonfiction books) Animating themes or … [Read more...] about Indie Authors: Using YouTube
Planning an Effective Video Strategy with MWP Digital Media
Sometimes it can be difficult for indie authors to think about video, but having a YouTube channel with book trailers, author interviews, and more can help boost an author’s platform. In order to find out what kind of videos work best, My Web Presenters (MWP) Digital Media has a new video marketing comparison tool, which can help users with their video strategy. Simply copy … [Read more...] about Planning an Effective Video Strategy with MWP Digital Media
12/13/10: This Week in Publishing
Have hope, all of you who have declared print books as dead. According to David L. Ulin, the Los Angeles Times book critic, "print books aren't going anywhere." E-books complement print books, and the real issue "is that we read, that we continue to interact with long-form writing; by altering the conditions of the conversation, e-books and e-readers have already served an … [Read more...] about 12/13/10: This Week in Publishing
Fun(ny) Copyright Cases
Learning about publishing law may be a lot of work, but it sure is entertaining. In my last class, we discussed a couple of particularly interesting cases, one of which involves the video you see above. South Park is no stranger to lawsuits. But their most recent one concerns copyright infringement upon a hit YouTube video from 2007. In 2008, South Park released an episode … [Read more...] about Fun(ny) Copyright Cases
Finally, an Optimistic Look at the Media
That's basically how the mandatory The Case for Media Optimism panel was described to us NYU publishing kids. I was skeptical about how the panel last night would go. After all, for the past five years of so all I've heard is about the death of print, the death of journalism, the death of media, etc. But I was pleasantly surprised. The panel was moderated by David Carr, the … [Read more...] about Finally, an Optimistic Look at the Media
