Digital Pubbing

Exploring the ins and outs of the publishing industry

video

Using Video to Reach Readers

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Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers

Guest Post: Using Book Trailers to Promote Your Book as an Indie Author

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By Jori Hamilton When a new movie is coming out, what’s the first way you hear about it and learn more about its premise? That’s right, by watching a trailer. Sometimes, by watching it over and over again. Trailers are great for movies and television shows, as they give you a glimpse of what to expect without giving away the entire story. But, have you ever considered … [Read more...] about Guest Post: Using Book Trailers to Promote Your Book as an Indie Author

Taking Stock of Industries Related to Book Publishing and How That Relates to the Future

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Book publishers can learn a lot from their media counterparts. As the world becomes more connected, the lines between these industries is getting blurred. Keeping on top of trends then can be really helpful, in terms of getting ideas of what can be done and what to expect in the future. Here are a few headlines from other forms of media that can help inform people in book … [Read more...] about Taking Stock of Industries Related to Book Publishing and How That Relates to the Future

Indie Authors: Marketing Books With Videos

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With digital media, indie authors can now take advantage of videos to help grab the attention of readers and sell their books. I've been thinking about this topic for a while, and there's a lot to consider. Videos can be used in multiple ways, such as teaser trailers, snippets of scenes, author interviews, and even chats with big groups. They can be simple or complex, free … [Read more...] about Indie Authors: Marketing Books With Videos

Penguin’s Video Lab

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Today I had the opportunity to tour Penguin's video lab through NYU. Above is an example of some of the work they do. Having a full studio in-house saves Penguin a lot of money and allows them to do satellite author tours, book trailers, and work on enhanced ebooks. It also allows them to make videos for both big hits and less major book campaigns. … [Read more...] about Penguin’s Video Lab

Fun(ny) Copyright Cases

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Learning about publishing law may be a lot of work, but it sure is entertaining. In my last class, we discussed a couple of particularly interesting cases, one of which involves the video you see above. South Park is no stranger to lawsuits. But their most recent one concerns copyright infringement upon a hit YouTube video from 2007. In 2008, South Park released an episode … [Read more...] about Fun(ny) Copyright Cases

Douglas Adams: Parrots, the Universe and Everything

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Don't panic. It's just a video. I love everything Douglas Adams, so I was thrilled when my friend sent me the link to TED of Adams giving a talk at UC Santa Barbara (my alma mater!) And then, as I do with everything I'm interested in, I did some research. I knew that Adams had died somewhere in the early 2000s, before the newest Hitchhiker's Guide to the Galaxy movie … [Read more...] about Douglas Adams: Parrots, the Universe and Everything