Recently I attended an online seminar by Aptara, Bridging the Digital Revenue Gap, that focused on the benefits of semantic strategies. Semantics focuses on the meaning of words. For example, the word orange can mean a color or a fruit. According to the webinar, "with semantic technologies, content can more easily be found extracted combined reused monetized" Here is … [Read more...] about Webinar: Bridging the Digital Revenue Gap; Semantic Strategies for Fueling Sales and Marketing
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Trends and Startups in Book Publishing
The last couple years have been a time of change for the publishing industry, and I expect this year to be the same. Every few weeks I've been hearing about new startups and ventures that expect to--and probably will--disrupt publishing. I think it's worth sharing some of them here, and what their success could mean for publishing, both traditional and indie. … [Read more...] about Trends and Startups in Book Publishing
