Digital Pubbing

Exploring the ins and outs of the publishing industry

social media

Guest Post: The UK Self Publishing Conference

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By Derek Cross - Cross Publishing Services The third annual Self-Publishing Conference covered a multitude of useful topics for aspiring and established authors alike. One topic in particular held resonance: using social media to promote books. On May 9, the third Self-Publishing Conference was held in UK’s Leicester University. Over 150 budding and published authors … [Read more...] about Guest Post: The UK Self Publishing Conference

Indie Authors: Making the Most of Twitter Profiles

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Twitter recently changed the layout of profiles, which creates a lot of opportunities for authors. Lynda.com has a very helpful database of articles, including a recent one called "Make the Most of the Twitter Profile Page." It goes over in detail the changes in Twitter headers. Below is an excerpt: In the center column of the window, the list of tweets is now divided into … [Read more...] about Indie Authors: Making the Most of Twitter Profiles

4 Sites That Make News Social

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My recent post about PressReader got me thinking about how news is created and shared nowadays with online tools. Online portfolios, crowdsourcing, social media, and livestreaming are all new developments in how journalism is being presented. CNN iReport Through iReport, CNN allows anyone to upload news stories. Not all articles are fact-checked, but some are vetted by CNN … [Read more...] about 4 Sites That Make News Social

Promoting Books With Social Media

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Social media is a big part of book marketing, and it's interesting to see how many different tips people offer for all the social networks. Wishpond created an informative infographic that shows most customers (from social media) come from Facebook and LinkedIn. The Book Shepard recently posted a guide for the best and worst times to post on social media networks. There's … [Read more...] about Promoting Books With Social Media

Marketing Tips for Self-published Authors

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As a publisher, I send our authors a checklist of things they can do to help promote their book. I think it's important to get our authors as involved as possible, partly because the more people helping out, the more people will be reached, and the more books we can potentially sell. Many of our authors have also published books or are in the process of publishing a body of … [Read more...] about Marketing Tips for Self-published Authors

Pinning on Pinterest

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Pinterest can be a powerful social media marketing tool. Since this is a blog about publishing, and social media is both a form of publishing and a huge part of marketing in the publishing industry, it seems relevant to share what I learned from a webinar on Pinterest, presented by Entrepreneuress Academy.  … [Read more...] about Pinning on Pinterest

NYU Media Talk: Social Content, What’s Working? What’s Not? What’s Next?

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Last night's NYU Media Talk was informative, and one of the most entertaining talks I've attended. The topic was on social content, and how social media affects publishing. It was moderated by New York Times Media Equation columnist David Carr, chief strategist and editor-at-large for WaPoLabs Rob Malda, editorial director for Flipboard Josh Quittner, and editor-in-chief of … [Read more...] about NYU Media Talk: Social Content, What’s Working? What’s Not? What’s Next?

Writers, Readers, Publishers: Present Tense, Future Bold

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Tonight I went to a talk about ebook marketing. I'm part of a group, called Writers, Readers, Publishers: Present Tense, Future Bold that meets once a month to hear guest speakers talk about the state of the publishing industry. The first meeting was a talk with Robert Gleason, Executive Editor at Tor Books, a division of the Macmillan publishing group.  Mr. Gleason acquires … [Read more...] about Writers, Readers, Publishers: Present Tense, Future Bold