Digital Pubbing

Exploring the ins and outs of the publishing industry

social media

Marketing Tips for Self-published Authors

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As a publisher, I send our authors a checklist of things they can do to help promote their book. I think it's important to get our authors as involved as possible, partly because the more people helping out, the more people will be reached, and the more books we can potentially sell. Many of our authors have also published books or are in the process of publishing a body of … [Read more...] about Marketing Tips for Self-published Authors

Pinning on Pinterest

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Pinterest can be a powerful social media marketing tool. Since this is a blog about publishing, and social media is both a form of publishing and a huge part of marketing in the publishing industry, it seems relevant to share what I learned from a webinar on Pinterest, presented by Entrepreneuress Academy.  … [Read more...] about Pinning on Pinterest

NYU Media Talk: Social Content, What’s Working? What’s Not? What’s Next?

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Last night's NYU Media Talk was informative, and one of the most entertaining talks I've attended. The topic was on social content, and how social media affects publishing. It was moderated by New York Times Media Equation columnist David Carr, chief strategist and editor-at-large for WaPoLabs Rob Malda, editorial director for Flipboard Josh Quittner, and editor-in-chief of … [Read more...] about NYU Media Talk: Social Content, What’s Working? What’s Not? What’s Next?

Writers, Readers, Publishers: Present Tense, Future Bold

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Tonight I went to a talk about ebook marketing. I'm part of a group, called Writers, Readers, Publishers: Present Tense, Future Bold that meets once a month to hear guest speakers talk about the state of the publishing industry. The first meeting was a talk with Robert Gleason, Executive Editor at Tor Books, a division of the Macmillan publishing group.  Mr. Gleason acquires … [Read more...] about Writers, Readers, Publishers: Present Tense, Future Bold