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social media

Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge

Monday, May 13, 2019 by Sabrina Ricci

By Mariah T. When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales. Social Media The popularity of social media is increasing exponentially. It’s important that you utilize all of the different social media … [Read more...] about Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge

Keeping Up To Date With Social Media Platforms

Thursday, March 14, 2019 by Sabrina Ricci

We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms

Social Media Updates and Trends

Thursday, January 24, 2019 by Sabrina Ricci

It's the beginning of a new year, so it makes sense to revisit the world of social media and marketing. There's been a lot of updates. Some of them pertain more to personal use, and others can be handy for building your brand. Influencers and Content Trends It's good to stay on top of trends. CMO published an article about how people check email less, smart speakers are … [Read more...] about Social Media Updates and Trends

5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience

Monday, December 31, 2018 by Sabrina Ricci

As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media. Videos Videos are a great way to connect with your audience on a more personal level. There are a few tools and resources to help you get started in creating content: … [Read more...] about 5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience

Social Media Tips and Tricks

Monday, December 3, 2018 by Sabrina Ricci

Social media platforms (and online platforms in general) are constantly changing. Here are a few new features and tips: Pinterest Pinterest now has a more ways of shopping via the platform. Pins now have pricing and stock information, and have links that go directly to the retailer's site. These Product Pins are also more discoverable on the home feed and other parts of the … [Read more...] about Social Media Tips and Tricks

Indie Author Marketing Guide: Twitter

Thursday, October 4, 2018 by Sabrina Ricci

Twitter is one of the largest social media platforms, and when used correctly, can really help boost an indie author's platform. According to Social Media for Writers, "23 percent of online adults living in the United States are active on Twitter." The post also breaks down the demographic of Twitter users, down to age, gender, education level, and more. When you sign up … [Read more...] about Indie Author Marketing Guide: Twitter

Guest Post: Why Instagram Stories Is A Big Plus For Businesses

Thursday, August 16, 2018 by Sabrina Ricci

By Alex Slichnyi Social media is one of the biggest trend-setters in the society today. Every day, millions of people all around the world log onto platforms such as Twitter, Instagram, and Facebook to keep themselves updated about various subjects. Instagram is perhaps the hottest social media platform right now. A staggering 300 million users visit it every day. Its … [Read more...] about Guest Post: Why Instagram Stories Is A Big Plus For Businesses

Guest Post: Which Marketing Channels are Most Effective for Books?

Thursday, August 9, 2018 by Sabrina Ricci

By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, you can build awareness and excitement about your work, so … [Read more...] about Guest Post: Which Marketing Channels are Most Effective for Books?

Indie Author Marketing Guide: A Primer to Social Media

Monday, May 21, 2018 by Sabrina Ricci

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I see it as another way to connect and interact with people, and I've been able to build real relationships through it. Here are a few things I've learned along the way. (And if you want guidance on how to overcome the feeling of being overwhelmed, read Your Writer Platform's "Are You Building Your Writer Platform at Gunpoint?") Don't use social media just to sell books Kristen Lamb's "Social Media, Book Signings & Why Neither Directly Impact Overall Sales" goes into depth on why this is not a good strategy, but basically you don't want to spam people/just make noise, and you will not develop any real relationships this way (meaning, you won't attract real fans). Rachel Thompson suggests spending more time online finding people who may be willing to review your books, and she gives a list of suggestions in her article "Why ‘Read My Book!’ Doesn’t Work…And What To Do Instead" Focus on one or two platforms first, then build from there Facebook. Twitter. Instagram. Pinterest. Google. Youtube. Goodreads. LinkedIn. Tumblr. The list goes on and on. You can be active on all these channels, but it's probably best to pick one or two and work on growing an audience there first. Every social media channel works a little differently, caters to a different audience, and has savvy users who expect others to use the network a certain way. The Book Designer's "Do You Make These Online Marketing Mistakes?" offers tips, such as establishing one audience per channel and using landing pages. Social Media Just for Writers also recommends researching your target market and then choosing your social media platform based on that in "How to Stop Wasting Time and Focus Your Book Marketing." For advice on Facebook, Twitter, Tumblr, Pinterest, and YouTube, read DBW's "The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes." Business Insider broke down the demographics of some of the social media platforms. According to them, the 45- to 54-year-old demographic is growing, "27% of 18 to 29-year-olds in the U.S. use Twitter," LinkedIn and Google+ are mostly male, Pinterest is mostly women on tablets, and Tumblr is mostly teens and young adults. Eventually you can expand into other platforms. For a case study on why, read Kate Tilton's "Why I Use Different Social Media Networks (And You Should Too) by @K8Tilton." For help determining which platform is best for you, read these articles: "Instagram: Should You Be On It?" on Indies Unlimited "How Tumblr Turned a Book Into a Bestseller" on GoodeReader "Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest" on TechCrunch "Pinterest Update: More Ways Authors Can Use Pinterest!" on Writers Win "Indie Author Marketing Guide: Pinterest" on Musings and Marvels "How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too" on Matthew Barby "Surprising News in Social Media – And a Twitter Tip" on Social Media Just for Writers "Indie Author Marketing Guide: Twitter" on Musings and Marvels "Guest Post: 8 Secrets to Increase Your Twitter Followers" on Musings and Marvels "Guest Post: What Everybody Ought To Know About Facebook Account Management" on Musings and Marvels "Guest Post: Want to Step Up Your Facebook?" on Musings and Marvels "Indie Author Marketing Guide: Goodreads" on Musings and Marvels "Indie Author Marketing Guide: LinkedIn" on Musings and Marvels "Indie Author Marketing Guide: Google Plus" on Musings and Marvels "Which Social Media and Marketing Tools Are Publishers Actually Using Successfully" on DBW Strategize how you will build your platform Erindor Press's "Platform Building Primer" is a good start, and advocates setting expectations and figuring out the best way to share content, either via blogging, email newsletters, or something else (and you can use social media to promote that content). The Loneliest Planet shared a post, called "One Writer's Platform (Part 2) Events and PR," which goes over techniques of marketing offline (such as doing public readings and lectures) but also adds that it's worth taping these performances and uploading them to Youtube to share. Use lots of images/visuals People tend to engage more with posts, tweets, etc. that are visual. According to Rebekah Radice's "5 Steps to Get Massive Engagement With Your Visual Content," "43% of social media users share pictures." She recommends having consistent colors, using templates, appropriate fonts, and to create infographics, images, and videos. Build Book Buzz recommends creating different types of images, including picture quotes, tipographics, and infographics. For tips on how to actually create these images, read Social Media Just For Writer's "Writers: Use Visuals to Market Your Books." Make use of social media tools Here's a list of resources, along with helpful tips and links to additional tools: Kate Tilton Social Media Resources Kate Tilton Authors on Instagram Kate Tilton Book Bloggers on Instagram Social Media Examiner Storyfinds Momentum RelayStation Magnolia Media Network Books Go Social Keep up to date on new platforms and tools Lastly, the social media landscape is constantly changing, so it's good to stay up to date. One example of a relatively new tool/platform is Aerbook, which according to PW turns social media into a virtual bookstore. Earlier this year, Social Media Just for Writers wrote about how indie authors can use Aerbook, which allows you to share previews and even sell ebooks on social media networks, as well as see analytics on your shares. According to the article, there are three product plans to choose from: Aerbook Retail is free, no credit card required. It gives you the social look inside the book, email capture popups within the sample, stats on how the book is used, and the ability to share the link and also get web page widgets that launch the Aerbook. This plan lets you sell the book directly through Aerbook, and our service earns 15% of the purchase price after credit card fees are deducted. Aerbook Plus gives you everything Aerbook Retail delivers, plus lets you add links to other retailers, like Amazon, iBooks, or even your own purchase page. Aerbook Plus is $49 per year. Aerbook Flyer includes everything above, but there’s no direct sale through Aerbook’s commerce service. You’ll add links to other retailers. Flyer also lets you do book giveaways, and includes 500 directly delivered, complete books annually. Flyer is $99 per year. Got any social media tips? Please share in the comments!

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I … [Read more...] about Indie Author Marketing Guide: A Primer to Social Media

By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

Thursday, April 19, 2018 by Sabrina Ricci

By Ramchand Bruce Phagoo (Own work) [Public domain], via Wikimedia Commons

So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

Guest Post: Social Commerce For Indie Authors

Thursday, March 8, 2018 by Sabrina Ricci

By Josh Wardini Regardless of whether you are writing about your own blog or as a freelancer, we recommend joining all social media platforms. Even if you don’t plan on using them right away. It’s also important in case you want to have a good username when you do decide to use a platform. But joining a social media platform is one thing, and trying to maintain and grow … [Read more...] about Guest Post: Social Commerce For Indie Authors

Indie Authors: Social Media Marketing Tips

Monday, January 1, 2018 by Sabrina Ricci

By Airman 1st Class Devin N. Boyer [Public domain], via Wikimedia Commons

Jane Friedman recommends joining all social media platforms, even if you don't intend on using it right away (hint: you want to have a good username for if you do decide to use that platform). It's one thing to join a social media network, and it's another thing to maintain and grow your presence on it. Here are some news updates and ideas for how to use different platforms … [Read more...] about Indie Authors: Social Media Marketing Tips

Guest Post: How to Build Your Brand Name Through Social Media (Infographic)

Thursday, May 25, 2017 by Sabrina Ricci

By Brian Solis and JESS3 [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

By Belle Balace Looking to build your platform online? Belle Balace from Visme shares tips on growing your brand through social media. Whether you’re just starting to build your online presence or you just launched your startup and want to share it to the whole world, there’s no better way to achieve this than through social media. If you have no idea on how to do this or … [Read more...] about Guest Post: How to Build Your Brand Name Through Social Media (Infographic)

BuzzTrace: A New Platform To Help Writers Find Their Readers

Thursday, March 16, 2017 by Sabrina Ricci

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to … [Read more...] about BuzzTrace: A New Platform To Help Writers Find Their Readers

Guest Post: Mobile Traffic Statistics Inspire To Create New Businesses

Thursday, September 22, 2016 by Sabrina Ricci

By Calvina Singh Day after day, the same boring tasks look like they’ve been duplicated into your life by some kind of cruel tyrant. Get up early, go to the office, work hard in that tiny cubicle, return home late and exhausted. That’s hardly a life one can dream of. The problem is that it’s not just boring: it literally kills your creative potential. The alternative is … [Read more...] about Guest Post: Mobile Traffic Statistics Inspire To Create New Businesses

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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