By Ellie Chapman Social media influencer isn't just a buzzword. Pixlee defines it as a “user on social media who has established credibility in a specific industry and who has access to a large audience and can persuade others by virtue of their authenticity and reach.” More importantly, as an indie author, you can learn a lot from social media influencers and incorporate … [Read more...] about Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy
By Marquis Matson After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do … [Read more...] about Guest Post: How to Create a Social Media Marketing Plan?
By Josh Wardini In an era heavily dominated by technology, it is not so surprising to find the publishing world gradually moving into online selling, whether it is print, ebook, or audio books. As an integral part of independent publishing, marketing is even more imperative in the digital era. Readers tend to do their research online, from new releases to the authors they … [Read more...] about Guest Post: How Indie Authors Can Establish a Strong Digital Presence
By Mariah T. When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales. Social Media The popularity of social media is increasing exponentially. It’s important that you utilize all of the different social media … [Read more...] about Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms
It's the beginning of a new year, so it makes sense to revisit the world of social media and marketing. There's been a lot of updates. Some of them pertain more to personal use, and others can be handy for building your brand. Influencers and Content Trends It's good to stay on top of trends. CMO published an article about how people check email less, smart speakers are … [Read more...] about Social Media Updates and Trends
As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media. Videos Videos are a great way to connect with your audience on a more personal level. There are a few tools and resources to help you get started in creating content: … [Read more...] about 5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience
Social media platforms (and online platforms in general) are constantly changing. Here are a few new features and tips: Pinterest Pinterest now has a more ways of shopping via the platform. Pins now have pricing and stock information, and have links that go directly to the retailer's site. These Product Pins are also more discoverable on the home feed and other parts of the … [Read more...] about Social Media Tips and Tricks
Twitter is one of the largest social media platforms, and when used correctly, can really help boost an indie author's platform. According to Social Media for Writers, "23 percent of online adults living in the United States are active on Twitter." The post also breaks down the demographic of Twitter users, down to age, gender, education level, and more. When you sign up … [Read more...] about Indie Author Marketing Guide: Twitter
By Alex Slichnyi Social media is one of the biggest trend-setters in the society today. Every day, millions of people all around the world log onto platforms such as Twitter, Instagram, and Facebook to keep themselves updated about various subjects. Instagram is perhaps the hottest social media platform right now. A staggering 300 million users visit it every day. Its … [Read more...] about Guest Post: Why Instagram Stories Is A Big Plus For Businesses
By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, you can build awareness and excitement about your work, so … [Read more...] about Guest Post: Which Marketing Channels are Most Effective for Books?
Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I … [Read more...] about Indie Author Marketing Guide: A Primer to Social Media
So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books
By Josh Wardini Regardless of whether you are writing about your own blog or as a freelancer, we recommend joining all social media platforms. Even if you don’t plan on using them right away. It’s also important in case you want to have a good username when you do decide to use a platform. But joining a social media platform is one thing, and trying to maintain and grow … [Read more...] about Guest Post: Social Commerce For Indie Authors
Jane Friedman recommends joining all social media platforms, even if you don't intend on using it right away (hint: you want to have a good username for if you do decide to use that platform). It's one thing to join a social media network, and it's another thing to maintain and grow your presence on it. Here are some news updates and ideas for how to use different platforms … [Read more...] about Indie Authors: Social Media Marketing Tips