Smartphones have exploded in popularity in the last few years, and because so many people own smartphones, publishers are now thinking about how to best deliver digital content to the small screen. As a side anecdote, four years ago (2011) I was sitting in a marketing class at NYU, and the lecturer was telling us about how she read all five A Song of Ice and Fire books (you … [Read more...] about Reading Ebooks on Your Smartphone
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Making Money with Mobile
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Between the iPhone, the iPad, and the Android platform, mobile and tablets are on their way to becoming hugely profitable. But it's not just the apps that are making them popular. Mobile web is still an important component of mobile as a whole, and McDonald's certainly knows that. Advertising and monetizing mobile is still being experimented with, and McDonald's has come up … [Read more...] about Making Money with Mobile
