As digital becomes increasingly important to spread the word about a new book, Simon & Schuster has successfully found two new techniques to reach their younger audiences. … [Read more...] about New Book Marketing Techniques
simon & schuster
First Week at Simon & Schuster
Not a very exciting picture, I know, but it is a really large cubicle for an intern, and it's mine! I started working at Simon & Schuster this week as an ebook production intern, which means I'll finally learn how to make ebooks in all formats. From what I know so far, you can have enhanced ebooks, reflowable ebooks, fixed format or complex ebooks, and illustrated ebooks … [Read more...] about First Week at Simon & Schuster
The Effects of Digital Publishing
I've been saying for a while that ebooks should take advantage of being digital and able to be produced quickly, so it's exciting to see that publishers are finally embracing that (not that I claim they are listening to me!). Tomorrow morning, Random House will be releasing an ebook about Osama bin Laden, now that he is dead. I have no idea whether or not this is a book they've … [Read more...] about The Effects of Digital Publishing
11/29/10: Publishing This Week
California, as a way to save money and improve education, is going to use open source, free textbooks (yay!). Since there's not enough money to give every student a laptop, there's some skepticism as to how well this will work. But it's the first state to try this and something is better than nothing (California K-12 education was ranked 49th in 2009). As a side note, Michelle … [Read more...] about 11/29/10: Publishing This Week