Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
When it comes to people learning about you and your work, content (marketing) is king. And when it comes to content marketing, blog posts and SEO are a great way for readers to find your writing. CMI outlines 7 steps to building a long-term content model, which includes finding that sweet spot intersection between audience interest and your knowledge base, writing about a … [Read more...] about Blog Posts and SEO
By Joseph Dyson Do you believe your website's content is up to the mark, but you’re still not getting enough traffic? An important reason why some websites aren’t ranked higher on Google and other search engines is that, despite offering high-quality content, they offer poor website performance and user experience. If your website takes longer than the standard load time … [Read more...] about Guest Post: Do Core Web Vitals Affect SEO?
By Angeline Licerio The internet is continuing to affect how people interact with products and services massively, and it is forcing companies to constantly improve their branding and marketing strategies. According to one of the leading e-commerce platforms, BigCommerce, over 75% of people are shopping at least once a month online. We see hundreds of ads every day, and … [Read more...] about Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition
By Joseph Dyson Page speed is one of Google’s ranking factors. Page speed is the time it takes your website to load on a desktop or a mobile phone. Different websites have varying page speeds depending on factors such as image optimization, file scripts, the web server being used, internet connection, browser, etc. The page speed of each website is measured in seconds, … [Read more...] about Guest Post: Does Page Speed Affect SEO?
By Liz Slyman Once a trend reserved for gearheads, voice command software is now a mainstay in American life. A recent study concludes that nearly 50% of smart speaker owners used voice search (20% of voice searches are conducted on a mobile device) and the number of Americans owning a voice assistant is expected to reach 55% by 2022. What does this mean for the future of … [Read more...] about Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
By Ivelisse Rodriguez Search engine optimization (SEO) is an ever-important part of an author marketing strategy. The issue? Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time. There’s no doubt … [Read more...] about Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]
By Jason Khoo You’ve written your book, you’ve reviewed it a million times and you finally published it. Now, it’s time to publicize and market it! By now, you’re most likely aware that in order to do so, you’ll need to be doing speaking circuits and getting on podcasts, video interviews, and features. If you’ve been doing all of the above, great—that is a first major … [Read more...] about Guest Post: How to Use Guest Appearances and Interviews in Tandem with your SEO
By Mike Kohorev SEO is, on the one hand, one of the most effective marketing channels we have today. If implemented properly, SEO can be a very reliable source of sustainable organic traffic. For bloggers and authors, organic traffic to your website can be extremely important source to build awareness. For businesses, website traffic is still the most relevant way to … [Read more...] about Guest Post: 6 Common SEO Mistakes to Avoid in 2020
As indie authors, so much of our work and efforts go into online marketing, and content on the web. With that in mind, here are some tools (both free and paid) that can help you build your platform and promote your books. Book Advertising "Changes to Amazon Advertising: What Authors Need to Know" on Jane Friedman: A breakdown of new advertising modes, the improved dashboard, … [Read more...] about Online Tools for Building Your Author Platform
By Adam Steele This is a guest post, courtesy of Adam Steele, the founder of Loganix, a popular SEO fulfillment company located in beautiful Vancouver, British Columbia, Canada. If you are an author who’s opting to self-publish instead of going through a publisher, the one big thing you lack is the marketing power that you'd get from a publishing company. That puts all of the … [Read more...] about Guest Post: Why You Should Consider SEO When Self-Publishing a Book
So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books
By Chris Hickman As an indie author, it’s important to have a website so people can find out about you and your work. Chris Hickman has some tips on how to make sure your website is easily found in Google’s search engine. Webmasters who want to rank high in Google’s engine need to ensure that their sites conform to Google’s standards. Google wants its highest-ranked sites … [Read more...] about Guest Post: 10 Tips on How to Be Google Friendly in 2018
There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing Tips: 9 Keys to Clarifying Target Market" on … [Read more...] about 4 Factors for Your Marketing Plan
By Brian Lang - Founder, Small Business Ideas Blog Finding and using the right keywords is essential when it comes to running a successful blog. Brian Lang, owner of Small Business Ideas Blog, covers how to research the best keywords. Blogging is a great way for freelance writers and authors to showcase their skills and start building a following. Bloggers that can … [Read more...] about Guest Post: Get More Blog Traffic with These Free Keyword Research Tools