Digital Pubbing

Exploring the ins and outs of the publishing industry

sales

Guest Post: Tips for Indie Authors to Create a Winning Sales Strategy

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By Heather Redding The internet has proven itself to be a thriving environment for creative indie authors around the globe. However, indie authors need more than raw talent; they need a winning sales strategy. That’s why in this post, we’ll be giving our top tips indies should follow to create a winning sales strategy. Time Your Promotion Every battle-tested marketer … [Read more...] about Guest Post: Tips for Indie Authors to Create a Winning Sales Strategy

Guest Post: How Much do Americans Spend on Books?

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By Maja Talevska Ever since Amazon took over the online space, the total market share for online sales rose from about 5% in the '90s to 12% in 2019, according to stats about online versus in-store shopping. This change has affected the way people shop for books too. Giants such as Amazon have freed the authors from traditional publishing routes and gave them the power to … [Read more...] about Guest Post: How Much do Americans Spend on Books?

Guest Post: 6 Savvy Business Lessons You Can Learn from a Car Salesperson

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By Zach Painter If you’ve ever worked in sales, then you’re all too familiar with the process of delivering a successful sales pitch. As a skill you cultivate and hone over time, creating a strategy that has a high rate of success is no easy feat. The fact is, pitching is a necessary skill set that professionals in every industry need to perfect — and the same goes for … [Read more...] about Guest Post: 6 Savvy Business Lessons You Can Learn from a Car Salesperson

Indie Authors: Book Sales and Other Income Strategies

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As an author, there's a lot of things to consider when it comes to earning money. Some indie authors are able to earn a full time income, according to The Guardian and Russell Blake. Print sales are not the most lucrative, according to LG O'Connor, and print and ebook bundling doesn't always work out, according to Copyright and Technology. It can also be hard to find the right … [Read more...] about Indie Authors: Book Sales and Other Income Strategies

Indie Authors: Tracking Book Sales

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Earning a living as an indie author is very difficult. There are no advances, and books compete with well-known authors as well as other forms of entertainment, such as movies, TV shows, and music. A couple years ago, many people claimed that most self-published authors earned less than $250 (even only a few traditionally published authors sell enough books to be rich). Now, … [Read more...] about Indie Authors: Tracking Book Sales

Writers, Readers, Publishers: Present Tense, Future Bold

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Tonight I went to a talk about ebook marketing. I'm part of a group, called Writers, Readers, Publishers: Present Tense, Future Bold that meets once a month to hear guest speakers talk about the state of the publishing industry. The first meeting was a talk with Robert Gleason, Executive Editor at Tor Books, a division of the Macmillan publishing group.  Mr. Gleason acquires … [Read more...] about Writers, Readers, Publishers: Present Tense, Future Bold

Inside Barnes & Noble

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Last week I got to go to Barnes & Noble before the store opened and listen to two of their book buyers discuss how they decide which books to buy for which stores across the nation. Not going to lie, it was pretty sweet (even if I did have to be out of my apartment by 7 a.m.). Here's a list of some of the more interesting things I learned: Just because a topic is a … [Read more...] about Inside Barnes & Noble

12/12/10: This Week in Publishing

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In Scandanavia, readers and libraries want more e-books and are getting e-books from other countries. But publishers distrust libraries, thinking they help piracy, and they are facing a dilemma with pricing and copyright protection. SCANDINAVIA: e-Book market uncertainty Even though there's a lot of news about more schools using e-textbooks, a recent study shows that … [Read more...] about 12/12/10: This Week in Publishing