By Heather Redding The U.S book publishing industry rakes in about 26 billion dollars every year. Even so, selling a new book is difficult if your target audience fails to engage with you or your content. For authors, reader engagement is one of the metrics by which they measure their book’s impact. It's the act of immersing oneself in a type of content and bonding … [Read more...] about Guest Post: How to Increase Reader Engagement When Promoting a New Book