Digital Pubbing

Exploring the ins and outs of the publishing industry

promotion

Indie Authors: Getting Your Book Discovered

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With hundreds of thousands of new books being published each year, it's hard for indie authors to stand out. One strategy I've written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series. To add fodder to that idea, M. Louisa Locke writes about how using the … [Read more...] about Indie Authors: Getting Your Book Discovered

Tips for Hosting a Webinar

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Webinars are great for connecting with people who are interested in your brand, or what you have to sell. Many authors use webinars to promote their content, such as books and online courses. But how do you set up a webinar? Aileen Barker wrote a post on how she planned her first webinar, which includes a prep kit. The first thing she did was set a date, so she could work … [Read more...] about Tips for Hosting a Webinar

Marketing and Promoting Your Book

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The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book

Marketing Practices and Strategies for Indie Authors

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Marketing is a key component of any indie author's business strategy. This year, I've been at least loosely following BookWork's month by month marketing plan. The early months are more about research and figuring out who to connect with, and then building on that throughout the year. Some other marketing ideas and practices to consider include: "Best Marketing … [Read more...] about Marketing Practices and Strategies for Indie Authors

By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

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So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

76 Tips and Tools for Promoting Your Book

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I love a good list, and I've been collecting links again. This time, it's a collection of resources that can help you promote your book. Promotion Tools "19 Favorite Tools for Content Promotion in 2017" on Content Marketing Institute "Book Marketing & PR Toolkit" on Book Marketing Buzz Blog "Author Marketing Checklist" on Author Marketing Club "The … [Read more...] about 76 Tips and Tools for Promoting Your Book

eBookStage, a New Marketing Tool for Authors

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eBookStage is a new site that offers readers deals for their favorite ebooks. Indie authors can take advantage of the site by submitting their discounted or free ebooks, which eBookStage can help promote to its audience. Daniel Weber, the co-founder and marketing manager at eBookStage, answered some of my questions about the service and how authors can use it. S.R.: The … [Read more...] about eBookStage, a New Marketing Tool for Authors

Getting Past the Gatekeepers: Promoting Children’s Books

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By Louisa Clarkson – Indicated Now that more and more people self-publishing, it can be hard for new books to get noticed. With that in mind, Louisa Clarkson, founder of Indicated, a promotional resource for indie authors and small presses, has shared three helpful tips on how to promote children's books, the genre with arguably the most gatekeepers. Boy, I thought writing … [Read more...] about Getting Past the Gatekeepers: Promoting Children’s Books

The Udemy Platform and Coupon Codes

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Udemy is a popular online learning platform that was launched in 2010. According to the site, you can learn real skills from real experts. Anyone can sign up for courses on topics ranging from photography to golf to e-books. And on the flip side, anyone can create a course in their field of expertise. However, Udemy only wants high quality courses that contain mostly videos, … [Read more...] about The Udemy Platform and Coupon Codes

Marketing with Metadata and Algorithms

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In our digital world, data is becoming increasingly important, both for creating content and finding content. Major companies use algorithms for these purposes. However, this strategy is not new.  For books, data has always played a role in marketing. Best seller lists are compilations of data, created based on algorithms, and some people have been taking advantage of this … [Read more...] about Marketing with Metadata and Algorithms

Writers, Readers, Publishers: Present Tense, Future Bold #3

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Last night's meeting was actually more like the 15th meeting, but I don't often get the chance to attend anymore, so this is only my third post about the group. The speaker was Jeffrey Sussman, president of Jeffrey Sussman, Inc., a marketing public relations firm in New York City.  The email I received about the event said that "Jeffrey has represented virtually every kind … [Read more...] about Writers, Readers, Publishers: Present Tense, Future Bold #3

Promoting a Self-Published Novel

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I recently decided to be more active on Quora, and today I stumbled across a really great question by a self-published author. The question was, "What are some ways I can promote my self-published novel?" There were some really great responses. One answerer recommended YouTube book trailers, Facebook pages, and Twitter handles. The Facebook page could be used to run contests … [Read more...] about Promoting a Self-Published Novel