Digital Pubbing

Exploring the ins and outs of the publishing industry

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Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

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By Varun Sharma Content being the king and Marketing its queen, together hand in hand they rule the entire kingdom. With passing time, they keep on changing their rules to maintain their authority. It becomes important for us to understand and adopt those changes so as to survive in this competitive world where Darwinian’s theory perfectly fits in: “Survival of the … [Read more...] about Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

Guest Post: How to Build Your Brand Name Through Social Media (Infographic)

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By Belle Balace Looking to build your platform online? Belle Balace from Visme shares tips on growing your brand through social media. Whether you’re just starting to build your online presence or you just launched your startup and want to share it to the whole world, there’s no better way to achieve this than through social media. If you have no idea on how to do this or … [Read more...] about Guest Post: How to Build Your Brand Name Through Social Media (Infographic)

RedShelf: Affordable E-Textbooks

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RedShelf is a platform that allows students to access e-textbooks. The company started in June 2010, when the co-founders Tim and Greg were asked by a professor to create a digital course packet. They developed the e-reading technology while still in college, and started forming partnerships with campus bookstores. Now RedShelf has more than 160,000 titles and 160+ bookstore … [Read more...] about RedShelf: Affordable E-Textbooks

6 Tips to Successfully Crowdfund a Project

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Crowdfunding is hard. To do it successfully, and to be like the high profile projects on Kickstarter, Indie Go Go and other platforms and raise thousands, hundreds of thousands, and even millions of dollars means treating the crowdfunding process like a full-time job. Here are some tips I've learned the last couple years, both from experimenting with crowdfunding myself and … [Read more...] about 6 Tips to Successfully Crowdfund a Project

Finally, an Optimistic Look at the Media

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That's basically how the mandatory The Case for Media Optimism panel was described to us NYU publishing kids. I was skeptical about how the panel last night would go. After all, for the past five years of so all I've heard is about the death of print, the death of journalism, the death of media, etc. But I was pleasantly surprised. The panel was moderated by David Carr, the … [Read more...] about Finally, an Optimistic Look at the Media