Recently I attended an online seminar by Aptara, Bridging the Digital Revenue Gap, that focused on the benefits of semantic strategies. Semantics focuses on the meaning of words. For example, the word orange can mean a color or a fruit. According to the webinar, "with semantic technologies, content can more easily be found extracted combined reused monetized" Here is … [Read more...] about Webinar: Bridging the Digital Revenue Gap; Semantic Strategies for Fueling Sales and Marketing
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Marketing with Metadata and Algorithms
In our digital world, data is becoming increasingly important, both for creating content and finding content. Major companies use algorithms for these purposes. However, this strategy is not new. For books, data has always played a role in marketing. Best seller lists are compilations of data, created based on algorithms, and some people have been taking advantage of this … [Read more...] about Marketing with Metadata and Algorithms
