Digital Pubbing

Exploring the ins and outs of the publishing industry

metadata

Guest Post: 6 Common SEO Mistakes to Avoid in 2020

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By Mike Kohorev SEO is, on the one hand, one of the most effective marketing channels we have today. If implemented properly, SEO can be a very reliable source of sustainable organic traffic. For bloggers and authors, organic traffic to your website can be extremely important source to build awareness. For businesses, website traffic is still the most relevant way to … [Read more...] about Guest Post: 6 Common SEO Mistakes to Avoid in 2020

A Look at Data and Metadata

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Data is fascinating. It can inform and tell stories, and it can be fun to share information. Mashable created an infographic to display how much information is generated every minute (it's a lot). So it also doesn't surprise me that many people say they're addicted to the internet. It's not necessarily a bad thing. There are a lot of resources and projects online with really … [Read more...] about A Look at Data and Metadata

Data and Analytics for Marketing and Automation

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Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation

By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

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So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

Book Insights Based on Data

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Data is powerful, and can provide a lot of insights. Data also makes it easier to market books. For example, having good metadata makes it easier for readers to find certain books online. Here are some tips for how to use data to your advantage, as well as some awesome examples of what we can learn from data. Metadata "3 Ways You Can Plant Metadata in Your Book Blurb" on … [Read more...] about Book Insights Based on Data

Enriching Ebooks with Semantic Vocabulary

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Metadata is very important when it comes to categorizing and even marketing and finding readers for a book. Now that EPUB3 is around, authors/publishers can add really granular data to ebooks, which can help define target audiences, among other things. The concept of structuring data using markup is not new. Schema.org “ provides a collection of schemas that webmasters can … [Read more...] about Enriching Ebooks with Semantic Vocabulary

New(ish) trends: Book data analytics and metadata

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Last week an article in the New York Times caught my eye. It highlights the company Next Big Sound, which was founded in 2009 and analyzes music data. The company has launched a new division called Next Big Book, which will work with Macmillan to “draw sales, publicity, events, social media, web traffic, and web trends data together on a daily basis.” The idea is not new. In … [Read more...] about New(ish) trends: Book data analytics and metadata

Marketing with Metadata and Algorithms

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In our digital world, data is becoming increasingly important, both for creating content and finding content. Major companies use algorithms for these purposes. However, this strategy is not new.  For books, data has always played a role in marketing. Best seller lists are compilations of data, created based on algorithms, and some people have been taking advantage of this … [Read more...] about Marketing with Metadata and Algorithms

Thoughts on Tools of Change

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I had the pleasure of attending the first day of the O'Reilly Tools of Change (TOC) conference this year. It's an annual conference that mainly covers digital publishing, and it's nearly as good as Books in Browsers. There were a lot of great talks and some interesting startups and companies on exhibit, but I'm going to focus this post on data. It's a little technical, but … [Read more...] about Thoughts on Tools of Change

Trends in Publishing (Part 3)

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Part 3 of 3 of my Trends in Publishing post, which covers trends in metadata and collecting  publishing data. From the original post: "While researching my thesis project for my M.S. in publishing at NYU, I came across several interesting trends that I think will affect publishing. In fact, I've already seen some of these at work in the three months since I wrote the report, … [Read more...] about Trends in Publishing (Part 3)

Trends in Publishing (Part 2)

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Part 2 of 3 of my Trends in Publishing post, which covers subscription websites and gamification trends. From the original post: "While researching my thesis project for my M.S. in publishing at NYU, I came across several interesting trends that I think will affect publishing. In fact, I've already seen some of these at work in the three months since I wrote the report, and … [Read more...] about Trends in Publishing (Part 2)

Trends in Publishing

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While researching my thesis project for my M.S. in publishing at NYU, I came across several interesting trends that I think will affect publishing. In fact, I've already seen some of these at work in the three months since I wrote the report, and I plan on using this information for my own startup, Write or Read. I've broken up this post into three parts. Read parts two and … [Read more...] about Trends in Publishing

EPUB3 v. Amazon KF8

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Great post by Peter Brantley on Publisher's Weekly about the effect of the popularity of the new Google tablet, Nexus 7. Basically, he points out that Google is a company that endorses EPUB3 and open standards for e-books, such as with metadata, and if the Nexus 7 becomes a bigger player in the e-reading market, this would mean publishers could change their strategies regarding … [Read more...] about EPUB3 v. Amazon KF8

More on Metadata

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If you have some free time, you should watch the Making Your MetaData Better video. Around the 30 minute mark, Bob Oeste, Senior Programmer/Analyst, Johns Hopkins University Press starts his presentation, and he makes the whole concept of metadata entertaining. So, if you want to learn more about metadata, I highly recommend watching this video. … [Read more...] about More on Metadata

ONIX and Metadata

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This week was the last of the BISG's series of webinars on metadata. The third and last webinar was Navigating the transition from ONIX 2.1 to 3.0, presented by Graham Bell, Chief Data Architect of EDItEUR. (You can read about the other two webinars on my posts The BISG's Metadata Research Project and Understanding Metadata).  … [Read more...] about ONIX and Metadata