Digital Pubbing

Exploring the ins and outs of the publishing industry

marketing

Indie Author Marketing Guide: Google Plus

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Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche. Google Plus Basics For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a picture, a cover image, and whatever information you feel comfortable sharing about … [Read more...] about Indie Author Marketing Guide: Google Plus

Guest Post: Shifting from Writing Literary to Commercial Fiction

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By Tantra Bensko Tantra Bensko is a talented writer and wonderful teacher. In fact, she taught me how to write experimental fiction at UCLA Extension. She is the author of numerous books, including her latest, Glossolalia, a psychological suspense novel that is part of her Agents of the Nevermind series. Below she shares her experiences in her shift from writing Literary to … [Read more...] about Guest Post: Shifting from Writing Literary to Commercial Fiction

The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four

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You may remember Geoff Jones, author of the thriller The Dinosaur Four, from my last post where I happily reviewed his book. Geoff is so awesome that I had to interview him twice. The first time was for the podcast I make with my husband, I Know Dino, where we of course discussed the amazing dinosaurs in his book, and the second time, Geoff very graciously let me pick his brain … [Read more...] about The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four

Indie Author Marketing Guide: A Primer to Social Media

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Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I … [Read more...] about Indie Author Marketing Guide: A Primer to Social Media

Indie Author Marketing Guide: Facebook

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For indie authors, Facebook is one of the best ways to reach your audience. As of April 2016, Facebook has 1.65 billion monthly active users and 1.09 billion people logging in daily, according to Zephoria. With that in mind, it's probably safe to say that if you're reading this, you are at least familiar with Facebook. Types of Facebook Interactions Facebook has a few … [Read more...] about Indie Author Marketing Guide: Facebook

Ebook Review: SMART Social Media For Authors

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It’s rare when I’m reading a book do I find myself taking notes. But Chris Syme’s SMART Social Media For Authors is packed with so much useful, actionable information, that I couldn’t help myself. The book is both a guide and a resource. Chris gives examples of other sites to check out, as well as handy explanations of some of the social media platforms, so that authors can … [Read more...] about Ebook Review: SMART Social Media For Authors

By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

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So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

Indie Authors: Writing and Publishing Tools

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It seems that every day I come across a new site or tool that can help with writing, editing, promoting, or pretty much any stage in the publishing process. (The Book Designer has a great article explaining why authors should embrace new technologies.) Here are links to a few of the best ones: Writing Citation Styles: A repository for help with citations and … [Read more...] about Indie Authors: Writing and Publishing Tools

Indie Authors: Marketing Books by Collaborating

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Marketing in teams often pays off more than marketing by yourself. Author assistant Kate Tilton and many others have advocated street teams, which involves getting fans to rally and support a book. But there are also some clever ways to form groups among authors who write in your genre. Jason Kong wrote on The Book Designer about the benefits of working with multiple … [Read more...] about Indie Authors: Marketing Books by Collaborating

Offering Readers Extras

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As an indie author, simply writing your book is not enough. You need to have a marketing strategy, and let people know about your work. You also need to find your target audience, and then give them a reason to keep buying your work. One way to do that is to offer extras to your readers. The Write Life calls them "insider treasures." The idea is to make your readers feel … [Read more...] about Offering Readers Extras

Indie Authors: Building Your Brand and Writer Platform

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To be a successful indie author, you need to have a brand / writer platform. At first, this may sound like a daunting task. And yes, it is a lot of work. But I've found that it helps to outline goals, and then break down your plan into small steps that you can easily do a little of each day. Even if you only spend 10 minutes a day, over the course of a few months, you can … [Read more...] about Indie Authors: Building Your Brand and Writer Platform

Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

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By Varun Sharma Content being the king and Marketing its queen, together hand in hand they rule the entire kingdom. With passing time, they keep on changing their rules to maintain their authority. It becomes important for us to understand and adopt those changes so as to survive in this competitive world where Darwinian’s theory perfectly fits in: “Survival of the … [Read more...] about Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

Guest Post: 6 Tips on How to Fulfill Your Publishing Resolution

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By Keith Ogorek Keith Ogorek is the President of Author Learning Center, an online author education community. It’s that time of year when many people make resolutions and set goals they want to accomplish in the coming year. For some, that includes writing and publishing a book, but they are not sure where to begin or how to realize their dream. Simply put, many people don’t … [Read more...] about Guest Post: 6 Tips on How to Fulfill Your Publishing Resolution

Photos, Stickers, Animation, and More: A Collection of Visuals for Authors

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When it comes to marketing, visuals are all important--both online and off. Photos Photos are great for blogs as well as for books. Make sure you have the rights to use those photos. That's where stock images come in handy. "4 Incredible Free Sources for Photos to Use in Your Book or Blog" on The Book Designer Stock Up (About Stock Up) Pexels "Wikimedia Commons … [Read more...] about Photos, Stickers, Animation, and More: A Collection of Visuals for Authors

Marketing and Promoting Your Book

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The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book