Digital Pubbing

Exploring the ins and outs of the publishing industry

marketing

87 Resources To Help You Launch Your Own Podcast

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If you've been reading this blog for a while, then you know my husband and I produce a weekly dinosaur podcast. After 6 years of making the podcast, we're now working on a comprehensive course to teach other people how to make podcasts. By the way, what stage of podcasting are you in? Click here to take our quiz! For now, here are some additional resources to help you, … [Read more...] about 87 Resources To Help You Launch Your Own Podcast

Guest Post: Effective Ways to Market Your Ebook to Boost your Brand

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By Irfan Ak Ebooks can do wonders for your brand! Ebooks help you garner qualified leads, build your email list, drive traffic to your website, help you engage with your audience, provide value to your customers, and even establish yourself as the ultimate voice of authority in your niche. However, the problem isn’t crafting compelling content that solves the pain-points … [Read more...] about Guest Post: Effective Ways to Market Your Ebook to Boost your Brand

Guest Post: 3 Things All Authors Should Do Before Publishing Their Books

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By Crave Books For many first time writers, the idea of simply getting something written down can be a daunting task. However, once the manuscript has been approved by your publishing company, it is time to sell your writing. Publishing your written work is a major accomplishment. While it can feel amazing to get your writing out there, it can also be stressful if you … [Read more...] about Guest Post: 3 Things All Authors Should Do Before Publishing Their Books

Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

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By Angeline Licerio The internet is continuing to affect how people interact with products and services massively, and it is forcing companies to constantly improve their branding and marketing strategies. According to one of the leading e-commerce platforms, BigCommerce, over 75% of people are shopping at least once a month online. We see hundreds of ads every day, and … [Read more...] about Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

Guest Post: Tips for Indie Authors to Create a Winning Sales Strategy

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By Heather Redding The internet has proven itself to be a thriving environment for creative indie authors around the globe. However, indie authors need more than raw talent; they need a winning sales strategy. That’s why in this post, we’ll be giving our top tips indies should follow to create a winning sales strategy. Time Your Promotion Every battle-tested marketer … [Read more...] about Guest Post: Tips for Indie Authors to Create a Winning Sales Strategy

Guest Post: Top 11 Book Cover Design Tips For Independent Authors

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By Samantha Palmer Independent authors don't have it easy when publishing their books. Every aspect of creating a book; from writing it, designing it, and publishing it, falls on them. So, it's not difficult to understand why they have such a hard time identifying whether their book will be a success or not. However, aside from a book’s content, the most defining feature … [Read more...] about Guest Post: Top 11 Book Cover Design Tips For Independent Authors

Content Creation and Social Media for Writers

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When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution. I'll start with the content creation. Content can be useful when it comes to creating leads, or future potential readers. To do that, you want to make sure you create content that matches what people are searching for, and then have calls to action (CTA). … [Read more...] about Content Creation and Social Media for Writers

Book Promotion and Reaching Readers

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There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers

Guest Post: How to Create the Perfect Email Marketing Strategy?

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By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?

A Potpourri of Resources

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Quick note: If you're in the U.S., today is MLK Day. Now on to the post. I'm a big fan of Jeopardy!, and though I'm a fan of Ken Jennings, I was more sad than I thought I'd be about Alex Trebek's death. Anyway, all this to say, I've been thinking about Jeopardy a lot, and also new beginnings. With that in mind, here's a potpourri of resources, news items, developments, tools, … [Read more...] about A Potpourri of Resources

Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]

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By Ivelisse Rodriguez Search engine optimization (SEO) is an ever-important part of an author marketing strategy. The issue? Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time. There’s no doubt … [Read more...] about Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]

Guest Post: Developing an ebook Writing Strategy — Update For 2020

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By Rob Davis Back in the day, you only had to assume one role; that of a writer. Editors, proofreaders and publishers were those big agencies that would print your book and ship them to booksellers around the world, charging you hefty royalties in the process. However, the tide shifted on September 28th, 2011 with the release of Amazon Kindle, which ushered in a new era … [Read more...] about Guest Post: Developing an ebook Writing Strategy — Update For 2020

Guest Post: 5 Fail-safe Strategies for Selling More Books

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By Dave Chesson Selling books can be hard. Sure, marketplaces like Amazon have made it easier than ever to list your books for sale, but grabbing readers’ attention is more difficult than ever. In this article, we’ll look at five strategies you can use to sell more books. Strategy 1: Select the Right Keywords When you publish a book on Amazon, you get the opportunity to … [Read more...] about Guest Post: 5 Fail-safe Strategies for Selling More Books

Guest Post: Ebook Marketing: Tried and Tested Strategies That You Can Follow

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By Sudhir Bhushan More and more businesses are looking for new marketing avenues to generate qualified leads, which are essential to boosts conversion. With the fierce competition online, there is no dearth of options for customers. This makes it harder for businesses to garner leads that convert. However, here, the one technique that has really proven quite lucrative for … [Read more...] about Guest Post: Ebook Marketing: Tried and Tested Strategies That You Can Follow