Digital Pubbing

Exploring the ins and outs of the publishing industry

marketing

Coca-Cola, Advertising, and Santa Claus

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Over the weekend, I went to visit my uncle in Battery Park. We were at the dinner table, dropping fish balls and slices of beef into a hot pot, when my uncle told me something shocking: "Santa Claus wasn't a jolly fat man dressed in a red suit until Coca-Cola made him that way." I'm not surprised he knew this. Back in the '90s, he collected coke cans from around the world … [Read more...] about Coca-Cola, Advertising, and Santa Claus

This Week in Publishing

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Apple and Google are offering publishers different ways to charge for their content. For one thing, Apple will take a 30 percent cut of subscription revenue and will work with the iPhone, iPad, and iPod touch, while Google will only take a 10 percent cut and will work with tablets, smartphones, and websites. But an even bigger difference between the two models is the fact that … [Read more...] about This Week in Publishing

Twitter is Taking Over My Life

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That's not a terrible thing. I am, after all, in a graduate publishing program and Twitter is a huge part of marketing these days. But finals week starts in T-minus 6 days, and instead of hitting the books, I've been tweeting. Not that procrastination is new to me, but usually right about now is when I'd have the cleanest apartment in the world, with everything neatly … [Read more...] about Twitter is Taking Over My Life

Publishing and Law: Marketing

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No that has nothing to do with publishing law. But it was the sign in the bathroom at HBO, where I had my class, and I thought it was kind of funny. And I do love a good sign. Anyway, this week we had a guest speaker: Rick Kurnit. He is an attorney at Frankfurt Kurnit Klein & Selz PC, and he is incredibly knowledgeable. But rather than recite my ten pages or so of notes, … [Read more...] about Publishing and Law: Marketing

Marketing and Marijuana

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Earlier this week, my interactive media class had a guest speaker: Kate Rados. She is currently the marketing director for F&W Media, and for part of her presentation she gave us a case study to test our marketing skills. Earlier this year, she had created a marketing campaign for the book, "Marijuana is Safer." The book is about how marijuana is less dangerous than … [Read more...] about Marketing and Marijuana

How to Write a Press Release

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Writing a press release may seem a little intimidating at first, but by following the following guidelines, it can be fairly easy. Press releases are meant to get specific information out to the media, so that the media can pass on that information to a mass audience. With that in mind, remember that all journalists need to answer the basic  questions of who, what, where, … [Read more...] about How to Write a Press Release