By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?
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A Potpourri of Resources
Quick note: If you're in the U.S., today is MLK Day. Now on to the post. I'm a big fan of Jeopardy!, and though I'm a fan of Ken Jennings, I was more sad than I thought I'd be about Alex Trebek's death. Anyway, all this to say, I've been thinking about Jeopardy a lot, and also new beginnings. With that in mind, here's a potpourri of resources, news items, developments, tools, … [Read more...] about A Potpourri of Resources
77 Resources To Help You Launch Your Own Podcast
If you've been reading this blog for a while, then you know my husband and I produce a weekly dinosaur podcast. After 6 years of making the podcast, we're now working on a comprehensive course to teach other people how to make podcasts. If you want to launch your own show, please sign up for our email list and get a free ebook to help you jumpstart your first five … [Read more...] about 77 Resources To Help You Launch Your Own Podcast
7 Ways Podcasting and Marketing Are The Same
Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same
Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]
By Ivelisse Rodriguez Search engine optimization (SEO) is an ever-important part of an author marketing strategy. The issue? Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time. There’s no doubt … [Read more...] about Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]
Guest Post: Developing an ebook Writing Strategy — Update For 2020
By Rob Davis Back in the day, you only had to assume one role; that of a writer. Editors, proofreaders and publishers were those big agencies that would print your book and ship them to booksellers around the world, charging you hefty royalties in the process. However, the tide shifted on September 28th, 2011 with the release of Amazon Kindle, which ushered in a new era … [Read more...] about Guest Post: Developing an ebook Writing Strategy — Update For 2020
Guest Post: 5 Fail-safe Strategies for Selling More Books
By Dave Chesson Selling books can be hard. Sure, marketplaces like Amazon have made it easier than ever to list your books for sale, but grabbing readers’ attention is more difficult than ever. In this article, we’ll look at five strategies you can use to sell more books. Strategy 1: Select the Right Keywords When you publish a book on Amazon, you get the opportunity to … [Read more...] about Guest Post: 5 Fail-safe Strategies for Selling More Books
Books Forward Book Marketing Campaign Giveaway
Quick note: This is a very promotional post, which I don't normally do. However, this particular giveaway sounds like a great deal for one lucky author. Good news authors! Books Forward is running a publicity and book marketing campaign giveaway for authors. You've got until October 1 of this year to enter. For more details, head over to … [Read more...] about Books Forward Book Marketing Campaign Giveaway
176 Resources and Tools to Market and Launch Your Book
Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book
By The Numbers: 47 Lists To Help You Publish and Market Your Work
It's time for another list! This week I'm sharing a number of helpful list articles I've been collecting for a while. Author Websites and Emails "15 Things You MUST DO Before Changing WordPress Themes" on WP Beginners "45+ Author Websites with Stellar Designs" on BookBub "3 Secrets to an Effective Landing Page" on The Book Designer "6 Goals for Your Newsletter … [Read more...] about By The Numbers: 47 Lists To Help You Publish and Market Your Work
Guest Post: Ebook Marketing: Tried and Tested Strategies That You Can Follow
By Sudhir Bhushan More and more businesses are looking for new marketing avenues to generate qualified leads, which are essential to boosts conversion. With the fierce competition online, there is no dearth of options for customers. This makes it harder for businesses to garner leads that convert. However, here, the one technique that has really proven quite lucrative for … [Read more...] about Guest Post: Ebook Marketing: Tried and Tested Strategies That You Can Follow
Guest Post: 5 Ways to Sell More Books and Reach More Readers with Video Marketing
By Cristian Stanciu Did you know two thirds of online activity revolves around watching videos? You probably knew that a lot of all internet traffic is video traffic nowadays, but didn’t expect it to be that much. YouTube is one of the biggest examples that has over a billion users and more than 500 million hours of videos are viewed on it every day. And Facebook … [Read more...] about Guest Post: 5 Ways to Sell More Books and Reach More Readers with Video Marketing
Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers
By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers
Launching Books Forward and Books Fluent, Two Sites for Authors
JKS Communications, a book publicity firm that has been working with books for 20 years, has recently launched two new companies under its brand: Books Forward and Books Fluent. Read on for an interview with Marissa DeCuir, president and partner. Q: After 20 years of doing book publicity, what inspired the launch of Books Forward and Books Fluent? A: We made this move so … [Read more...] about Launching Books Forward and Books Fluent, Two Sites for Authors
79 Resources for Planning, Launching, and Marketing Your Book
You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book
