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marketing

7 Ways Podcasting and Marketing Are The Same

Monday, August 28, 2023 by Sabrina Ricci

Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same

3 Ways to Step Up Your Book Marketing

Monday, August 21, 2023 by Sabrina Ricci

Office, for book marketing

I'm on a roll with marketing related posts lately. For this post, let's get back to books specifically. Sometimes, when it comes to marketing, it's helpful to have some big goals and then break things down into smaller, easier to manage, tasks. With that in mind, here are three ways you can step up your book marketing. 1. Spruce up your book sales page Especially your … [Read more...] about 3 Ways to Step Up Your Book Marketing

Marketing and Social Media for Writers

Monday, June 5, 2023 by Sabrina Ricci

Social media icons

There are a lot of ways writers can promote their work and connect with potential readers online. Here are a few tips and resources. Marketing Content "Get the Most From Your Webinars With These 13 Repurposing Ideas" on Content Marketing Institute: Webinars are a great way to connect with interested people and let them know what you're about. And after, you can take parts of … [Read more...] about Marketing and Social Media for Writers

Marketing Funnel Part 6: Sharing Your Story With a Webinar

Monday, April 3, 2023 by Sabrina Ricci

Webinar

Editor's Note: This is part 6 of my marketing funnel series. You can read part 5 here. The webinar is pretty much the last step in the marketing funnel, where we want people to consider purchasing our product. In my case, I wanted to help podcasters by offering them an online course. We ended up doing three webinars. The first webinar was months before we officially … [Read more...] about Marketing Funnel Part 6: Sharing Your Story With a Webinar

Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads

Monday, February 20, 2023 by Sabrina Ricci

Paid Ads

Editor's Note: This is part 5 of my marketing funnel series. You can read part 4 here. We've covered quiz funnels, SEO, and email lists. Another way to drive traffic to your content (such as a quiz funnel), is with paid ads. For my podcasting quiz, I created paid ads for Google, Facebook, and Reddit, mostly because we saw the most conversations and activity around … [Read more...] about Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads

Marketing Funnel Part 4: Building and Making the Most of Your Email List

Monday, February 13, 2023 by Sabrina Ricci

Email list

Editor's Note: This is part 4 of my marketing funnel series. You can read part 3 here. All right, you've created some great content and you're starting to get people to read or consume your content because you've set up your SEO, and they can easily search and find it. The next step is to build your email list. Remember in the first post of this series, when I wrote you … [Read more...] about Marketing Funnel Part 4: Building and Making the Most of Your Email List

Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel

Monday, January 30, 2023 by Sabrina Ricci

Podcasting quiz

Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel

Marketing Funnel Part 1: Going to Market With an Online Course or Book

Monday, January 23, 2023 by Sabrina Ricci

Marketing funnel

For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book

176 Resources and Tools to Market and Launch Your Book

Monday, August 15, 2022 by Sabrina Ricci

Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book

By The Numbers: 47 Lists To Help You Publish and Market Your Work

Monday, August 8, 2022 by Sabrina Ricci

It's time for another list! This week I'm sharing a number of helpful list articles I've been collecting for a while. Author Websites and Emails "15 Things You MUST DO Before Changing WordPress Themes" on WP Beginners "45+ Author Websites with Stellar Designs" on BookBub "3 Secrets to an Effective Landing Page" on The Book Designer "6 Goals for Your Newsletter … [Read more...] about By The Numbers: 47 Lists To Help You Publish and Market Your Work

79 Resources for Planning, Launching, and Marketing Your Book

Monday, July 11, 2022 by Sabrina Ricci

You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book

Using Video to Reach Readers

Monday, June 27, 2022 by Sabrina Ricci

Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers

Guest Post: Social Media and Hashtags For Writers

Monday, June 13, 2022 by Sabrina Ricci

Kindlepreneur Hashtag Generator

Editor’s note: The following is an excerpt from Kindlepreneur’s “The Ultimate Guide to Social Media for Writers 2022.” Read on to also learn about which hashtags to use to increase discoverability on platforms such as TikTok, Instagram, Pinterest, and Twitter. By Dave Chesson Using social media to get our writing out into the world can be an amazing opportunity. It helps … [Read more...] about Guest Post: Social Media and Hashtags For Writers

Guest Post: How International Authors Can Promote Books Effectively in the U.S.

Monday, February 14, 2022 by Sabrina Ricci

Marketing books online

By Marissa DeCuir Authors based internationally have plenty of opportunities to tap into the U.S. book market. Thanks to a world connected by virtual technology, it’s never been easier to reach readers across the globe. If you’re currently living outside the U.S., check out our 12 tips for promoting your book to American readers. 1. Make sure your book is available for … [Read more...] about Guest Post: How International Authors Can Promote Books Effectively in the U.S.

59 Resources for Writing, Editing, Marketing, and Publishing

Monday, December 27, 2021 by Sabrina Ricci

Publishing Steps

It's been a while since I've had a list of resources type of post, so let's wrap up this year with one about pretty much all the aspects of publishing. Pre-Publishing Considerations "Seven Worries of an Aspiring Author" on Self Publishing Formula "Book Idea Validation Mastery" on Kindlepreneur "How to Master Your Fear Like a Navy SEAL" on Medium "Navigating the … [Read more...] about 59 Resources for Writing, Editing, Marketing, and Publishing

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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