Content marketing can be very powerful. According to Content Marketing Institute (CMI): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to the type of content to create, there … [Read more...] about Tips and Tricks for Content Marketing
Book promotion comes in all shapes and sizes. Here are a few things to keep in mind. Book Visuals and Pricing It starts with your book cover. The Book Designer talks about recent cover trends that may give you some ideas (what colors to use, how to use typography, types of images, and more). For print books especially, you'll also want to work on the spine and the back … [Read more...] about Ideas for Promoting Your Book
For those of us who are multi-taskers and like to do everything at 1.5-2x speed (I've even started watching TV shows on fast forward), the New York Times has some bad news: "Sorry, you can't speed read." But on the bright side, there are many tools and hacks out there to help you speed up your productivity. I'll get into the writing-specific ones first. Author Specific … [Read more...] about Useful Productivity Hacks and Tools
By Athar Majeed To expose your ebook to many readers as possible, here are some creative ideas to promote it. Just like its paper counterpart, an ebook requires effective promotion strategies to reach the readers. Frankly speaking, no matter how great and informative your book is, it would serve its purpose only if it gets into the hands of the readers. Effective marketing … [Read more...] about Guest Post: Ebook Promotion Tips, How to Attract and Engage Readers
There are many ways to tell stories, and to market your work. One way I've been toying around with recently is video. Here's an example of a video I made for my I Know Dino channel: In the future, I may add some audio narration. At the time, I was thinking people would only be interested in the visuals. Anyway, Content Marketing Institute shares a number of reasons … [Read more...] about Storytelling and Marketing with Videos
I've been doing a lot of research lately about building email lists and writing effective newsletters. Of course, one of the keys is to get people to opt in to your email list. There are a lot of examples and articles about how to entice people to opt in. The most simple way is to have a box on your site where people can sign up (like I do), but it's not necessarily the most … [Read more...] about Tips for Getting Opt Ins to Your Email List
After writing (and editing), marketing and promotion is a key step in book publishing. It helps to keep this in mind throughout the whole process. For example, The Book Designer recommends authors take into account a couple key questions: Who are you writing for? Where does your reader hang out? With this information, you can make sure you craft a pitch that … [Read more...] about Tips and Tricks for Promoting Your Book
By Sheena Mathieson Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was made possible. YouTube also offers a new … [Read more...] about Guest Post: A Guide To Successful Youtube Video Marketing
By Mariah T. As an author, what is the best way to reach your target audience, your readers? How can you showcase your talents for publishers, literary agents, and the media? The best way to accomplish these things is by having an author website. Social media is necessary, and you should certainly have a presence on the main ones, such as Facebook, Twitter, Pinterest, and … [Read more...] about Guest Post: How Can I Develop the Perfect Author Website?
After doing all the hard work of writing, editing, and designing your book, it's nice to be able to sell it. There are a number of creative ways to sell an ebook these days. Book Promotion Hub recommends selling via online book clubs, which includes Goodreads, Amazon Book Club, BookTalk.org, and Book Mooch. You can also collaborate with people, or as Michelle from Random … [Read more...] about Indie Authors: Selling Books
By Mariah T. Being able to create and implement an effective marketing and promotional strategy can be of the utmost importance for new authors, especially if you aren’t working with a publishing company. You simply don’t have the resources to hire a full-time marketer, so you are going to have to start yourself off until you can get a foothold in the publishing world. In … [Read more...] about Guest Post: What You Need To Know Before Becoming Your Own Marketer
By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, you can build awareness and excitement about your work, so … [Read more...] about Guest Post: Which Marketing Channels are Most Effective for Books?
By Martin Cavannagh It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest. A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so that you get as many people buying your book and leaving a review in the … [Read more...] about Guest Post: 6 Marketing Ideas For The Day Your Book Launches
By Adam Steele This is a guest post, courtesy of Adam Steele, the founder of Loganix, a popular SEO fulfillment company located in beautiful Vancouver, British Columbia, Canada. If you are an author who’s opting to self-publish instead of going through a publisher, the one big thing you lack is the marketing power that you'd get from a publishing company. That puts all of the … [Read more...] about Guest Post: Why You Should Consider SEO When Self-Publishing a Book
Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation