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Guest Post: Developing an ebook Writing Strategy — Update For 2020

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By Rob Davis Back in the day, you only had to assume one role; that of a writer. Editors, proofreaders and publishers were those big agencies that would print your book and ship them to booksellers around the world, charging you hefty royalties in the process. However, the tide shifted on September 28th, 2011 with the release of Amazon Kindle, which ushered in a new era … [Read more...] about Guest Post: Developing an ebook Writing Strategy — Update For 2020

Guest Post: 5 Fail-safe Strategies for Selling More Books

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By Dave Chesson Selling books can be hard. Sure, marketplaces like Amazon have made it easier than ever to list your books for sale, but grabbing readers’ attention is more difficult than ever. In this article, we’ll look at five strategies you can use to sell more books. Strategy 1: Select the Right Keywords When you publish a book on Amazon, you get the opportunity to … [Read more...] about Guest Post: 5 Fail-safe Strategies for Selling More Books

176 Resources and Tools to Market and Launch Your Book

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Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book

By The Numbers: 47 Lists To Help You Publish and Market Your Work

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It's time for another list! This week I'm sharing a number of helpful list articles I've been collecting for a while. Author Websites and Emails "15 Things You MUST DO Before Changing WordPress Themes" on WP Beginners "45+ Author Websites with Stellar Designs" on BookBub "3 Secrets to an Effective Landing Page" on The Book Designer "6 Goals for Your Newsletter … [Read more...] about By The Numbers: 47 Lists To Help You Publish and Market Your Work

Guest Post: Ebook Marketing: Tried and Tested Strategies That You Can Follow

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By Sudhir Bhushan More and more businesses are looking for new marketing avenues to generate qualified leads, which are essential to boosts conversion. With the fierce competition online, there is no dearth of options for customers. This makes it harder for businesses to garner leads that convert. However, here, the one technique that has really proven quite lucrative for … [Read more...] about Guest Post: Ebook Marketing: Tried and Tested Strategies That You Can Follow

Guest Post: 5 Ways to Sell More Books and Reach More Readers with Video Marketing

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By Cristian Stanciu Did you know two thirds of online activity revolves around watching videos? You probably knew that a lot of all internet traffic is video traffic nowadays, but didn’t expect it to be that much. YouTube is one of the biggest examples that has over a billion users and more than 500 million hours of videos are viewed on it every day. And Facebook … [Read more...] about Guest Post: 5 Ways to Sell More Books and Reach More Readers with Video Marketing

Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

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By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Launching Books Forward and Books Fluent, Two Sites for Authors

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JKS Communications, a book publicity firm that has been working with books for 20 years, has recently launched two new companies under its brand: Books Forward and Books Fluent. Read on for an interview with Marissa DeCuir, president and partner. Q: After 20 years of doing book publicity, what inspired the launch of Books Forward and Books Fluent? A: We made this move so … [Read more...] about Launching Books Forward and Books Fluent, Two Sites for Authors

79 Resources for Planning, Launching, and Marketing Your Book

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You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book

Guest Post: 6 Common SEO Mistakes to Avoid in 2020

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By Mike Kohorev SEO is, on the one hand, one of the most effective marketing channels we have today. If implemented properly, SEO can be a very reliable source of sustainable organic traffic. For bloggers and authors, organic traffic to your website can be extremely important source to build awareness. For businesses, website traffic is still the most relevant way to … [Read more...] about Guest Post: 6 Common SEO Mistakes to Avoid in 2020

Marketing Books with Content

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Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a Creative Action Plan You'll Actually Follow" on By Regina … [Read more...] about Marketing Books with Content

Indie Author Marketing Guide: Pinterest

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Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and tailor your boards to different interests. For example, as an indie author you could create boards that recommend books to read share quotes about reading display interesting book … [Read more...] about Indie Author Marketing Guide: Pinterest

Indie Author Marketing Guide: LinkedIn

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LinkedIn is known for being a professional network, and a great place to share your resume online. As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Add your books with links to sale pages on your profile page. LinkedIn allows you to upload cover images, either under specific job titles or listed under "Publications." Get to know … [Read more...] about Indie Author Marketing Guide: LinkedIn

Indie Author Marketing Guide: Goodreads

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Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways. According to The Creative Penn, "Goodreads’ recommendation engine is an algorithm similar to Netflix" and "A book does … [Read more...] about Indie Author Marketing Guide: Goodreads