Digital Pubbing

Exploring the ins and outs of the publishing industry

marketing

Guest Post: 5 Ways to Sell More Books and Reach More Readers with Video Marketing

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By Cristian Stanciu Did you know two thirds of online activity revolves around watching videos? You probably knew that a lot of all internet traffic is video traffic nowadays, but didn’t expect it to be that much. YouTube is one of the biggest examples that has over a billion users and more than 500 million hours of videos are viewed on it every day. And Facebook … [Read more...] about Guest Post: 5 Ways to Sell More Books and Reach More Readers with Video Marketing

Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

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By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Launching Books Forward and Books Fluent, Two Sites for Authors

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JKS Communications, a book publicity firm that has been working with books for 20 years, has recently launched two new companies under its brand: Books Forward and Books Fluent. Read on for an interview with Marissa DeCuir, president and partner. Q: After 20 years of doing book publicity, what inspired the launch of Books Forward and Books Fluent? A: We made this move so … [Read more...] about Launching Books Forward and Books Fluent, Two Sites for Authors

79 Resources for Planning, Launching, and Marketing Your Book

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You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book

Guest Post: 6 Common SEO Mistakes to Avoid in 2020

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By Mike Kohorev SEO is, on the one hand, one of the most effective marketing channels we have today. If implemented properly, SEO can be a very reliable source of sustainable organic traffic. For bloggers and authors, organic traffic to your website can be extremely important source to build awareness. For businesses, website traffic is still the most relevant way to … [Read more...] about Guest Post: 6 Common SEO Mistakes to Avoid in 2020

Marketing Books with Content

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Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a Creative Action Plan You'll Actually Follow" on By Regina … [Read more...] about Marketing Books with Content

Indie Author Marketing Guide: Pinterest

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Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and tailor your boards to different interests. For example, as an indie author you could create boards that recommend books to read share quotes about reading display interesting book … [Read more...] about Indie Author Marketing Guide: Pinterest

Indie Author Marketing Guide: LinkedIn

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LinkedIn is known for being a professional network, and a great place to share your resume online. As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Add your books with links to sale pages on your profile page. LinkedIn allows you to upload cover images, either under specific job titles or listed under "Publications." Get to know … [Read more...] about Indie Author Marketing Guide: LinkedIn

Indie Author Marketing Guide: Goodreads

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Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways. According to The Creative Penn, "Goodreads’ recommendation engine is an algorithm similar to Netflix" and "A book does … [Read more...] about Indie Author Marketing Guide: Goodreads

Marketing and Promoting Your Book

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The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book

Book Marketing Tips for the Holidays and Year Round

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It's been a while since I've down a roundup of articles. Since the holiday season is coming up fast, here's a list of helpful marketing-related articles (there's even a few specific for the holidays)! Holiday Specific Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media The Ultimate Holiday Promotion Calendar on A Marketing … [Read more...] about Book Marketing Tips for the Holidays and Year Round

Guest Post: The Complete List of Infographic Tools and Platforms (Updated for 2019)

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By Andre Oentoro There are millions of content being published every day, in many different forms tooㅡ articles, videos, social media posts, and others. Some people like to read written blog posts, while others prefer something more visual like videos. Each has its own benefits. Words can explain something deeper and more throughout, while visual content attracts people’s … [Read more...] about Guest Post: The Complete List of Infographic Tools and Platforms (Updated for 2019)

Guest Post: Influencer Marketing Facts You Should Know

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By Andriana Moskovska An infographic on influencer marketing—a tactic that can help boost book sales Nearly half of online users rely on influencer recommendations before purchasing a product. It’s no longer a question whether influencer marketing is effective or not. Instead businesses are learning how to strategically integrate it into their marketing … [Read more...] about Guest Post: Influencer Marketing Facts You Should Know

Resources for Making Videos and Marketing With Them

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Videos can be a great tool for marketing. But there's a lot to learn. Below are some resources to help you get started, and links to updates on major platforms. How to Use Video for Marketing How to create videos to promote your book on Front Edge Publishing How to create a successful YouTube channel on My Wife Quite Her Job A video hack to boost ecommerce sales on … [Read more...] about Resources for Making Videos and Marketing With Them

Indie Authors: Book Promotion Tools and Tips

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Marketing is a crucial part of book publishing. If no one knows your book is out there, how can you expect people to read it? With that in mind, here's a compilation of tips and tools that can help you with your book promotion efforts. Book Promotional Tools BookPromotion.com stresses four components of a book marketing plan: promotional tools, groups, street teams, and … [Read more...] about Indie Authors: Book Promotion Tools and Tips