By Giacomo Rotella If you’re an author, you need a solid marketing strategy to boost the visibility of your brand and grow traffic to your website. Fortunately, in 2021 there are many advertising ideas you can use for free. As a self-publisher, you can take advantage of one of many free advertising ideas to promote your business with no money. If you wrote an ebook, … [Read more...] about Guest Post: How to Get Readers on a $0 Budget
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87 Resources To Help You Launch Your Own Podcast
If you've been reading this blog for a while, then you know my husband and I produce a weekly dinosaur podcast. After 6 years of making the podcast, we're now working on a comprehensive course to teach other people how to make podcasts. By the way, what stage of podcasting are you in? Click here to take our quiz! For now, here are some additional resources to help you, … [Read more...] about 87 Resources To Help You Launch Your Own Podcast
Guest Post: Effective Ways to Market Your Ebook to Boost your Brand
By Irfan Ak Ebooks can do wonders for your brand! Ebooks help you garner qualified leads, build your email list, drive traffic to your website, help you engage with your audience, provide value to your customers, and even establish yourself as the ultimate voice of authority in your niche. However, the problem isn’t crafting compelling content that solves the pain-points … [Read more...] about Guest Post: Effective Ways to Market Your Ebook to Boost your Brand
Guest Post: 3 Things All Authors Should Do Before Publishing Their Books
By Crave Books For many first time writers, the idea of simply getting something written down can be a daunting task. However, once the manuscript has been approved by your publishing company, it is time to sell your writing. Publishing your written work is a major accomplishment. While it can feel amazing to get your writing out there, it can also be stressful if you … [Read more...] about Guest Post: 3 Things All Authors Should Do Before Publishing Their Books
Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition
By Angeline Licerio The internet is continuing to affect how people interact with products and services massively, and it is forcing companies to constantly improve their branding and marketing strategies. According to one of the leading e-commerce platforms, BigCommerce, over 75% of people are shopping at least once a month online. We see hundreds of ads every day, and … [Read more...] about Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition
Guest Post: Tips for Indie Authors to Create a Winning Sales Strategy
By Heather Redding The internet has proven itself to be a thriving environment for creative indie authors around the globe. However, indie authors need more than raw talent; they need a winning sales strategy. That’s why in this post, we’ll be giving our top tips indies should follow to create a winning sales strategy. Time Your Promotion Every battle-tested marketer … [Read more...] about Guest Post: Tips for Indie Authors to Create a Winning Sales Strategy
Guest Post: Top 11 Book Cover Design Tips For Independent Authors
By Samantha Palmer Independent authors don't have it easy when publishing their books. Every aspect of creating a book; from writing it, designing it, and publishing it, falls on them. So, it's not difficult to understand why they have such a hard time identifying whether their book will be a success or not. However, aside from a book’s content, the most defining feature … [Read more...] about Guest Post: Top 11 Book Cover Design Tips For Independent Authors
Selling More Books With Book Sales Funnels
If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels
Content Creation and Social Media for Writers
When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution. I'll start with the content creation. Content can be useful when it comes to creating leads, or future potential readers. To do that, you want to make sure you create content that matches what people are searching for, and then have calls to action (CTA). … [Read more...] about Content Creation and Social Media for Writers
Using Video to Reach Readers
Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers
Book Promotion and Reaching Readers
There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers
Guest Post: How to Create the Perfect Email Marketing Strategy?
By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?
A Potpourri of Resources
Quick note: If you're in the U.S., today is MLK Day. Now on to the post. I'm a big fan of Jeopardy!, and though I'm a fan of Ken Jennings, I was more sad than I thought I'd be about Alex Trebek's death. Anyway, all this to say, I've been thinking about Jeopardy a lot, and also new beginnings. With that in mind, here's a potpourri of resources, news items, developments, tools, … [Read more...] about A Potpourri of Resources
7 Ways Podcasting and Marketing Are The Same
Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same
Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]
By Ivelisse Rodriguez Search engine optimization (SEO) is an ever-important part of an author marketing strategy. The issue? Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time. There’s no doubt … [Read more...] about Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]
