Videos can be a great tool for marketing. But there's a lot to learn. Below are some resources to help you get started, and links to updates on major platforms. How to Use Video for Marketing How to create videos to promote your book on Front Edge Publishing How to create a successful YouTube channel on My Wife Quite Her Job A video hack to boost ecommerce sales on … [Read more...] about Resources for Making Videos and Marketing With Them
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Indie Authors: Book Promotion Tools and Tips
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Marketing is a crucial part of book publishing. If no one knows your book is out there, how can you expect people to read it? With that in mind, here's a compilation of tips and tools that can help you with your book promotion efforts. Book Promotional Tools BookPromotion.com stresses four components of a book marketing plan: promotional tools, groups, street teams, and … [Read more...] about Indie Authors: Book Promotion Tools and Tips
Online Tools for Building Your Author Platform
As indie authors, so much of our work and efforts go into online marketing, and content on the web. With that in mind, here are some tools (both free and paid) that can help you build your platform and promote your books. Book Advertising "Changes to Amazon Advertising: What Authors Need to Know" on Jane Friedman: A breakdown of new advertising modes, the improved dashboard, … [Read more...] about Online Tools for Building Your Author Platform
Guest Post: The Complete Guide to using Facebook to Market your Writing
By Naomi Nakashima Installing a well-planned and thought out chatbot can invite your audience to engage with your page in a whole new way. Naomi Nakashima goes into detail about the changes to Facebook marketing, including how building a chatbot into your Facebook strategy can help you connect with your audience. Below is an excerpt from Naomi's post. Using Facebook to … [Read more...] about Guest Post: The Complete Guide to using Facebook to Market your Writing
Designing Effective Content
For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content
Guest Post: How to Create a Social Media Marketing Plan?
By Marquis Matson After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do … [Read more...] about Guest Post: How to Create a Social Media Marketing Plan?
Guest Post: How Indie Authors Can Establish a Strong Digital Presence
By Josh Wardini In an era heavily dominated by technology, it is not so surprising to find the publishing world gradually moving into online selling, whether it is print, ebook, or audio books. As an integral part of independent publishing, marketing is even more imperative in the digital era. Readers tend to do their research online, from new releases to the authors they … [Read more...] about Guest Post: How Indie Authors Can Establish a Strong Digital Presence
Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
By Mariah T. When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales. Social Media The popularity of social media is increasing exponentially. It’s important that you utilize all of the different social media … [Read more...] about Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
Tips and Tricks for Launching a Book
Launching a book is an important step in the publishing process. Here are some resources that can help you prepare: "Why Bad Things Happen to Good Titles: A 27-point pre-launch checklist" on Book Business. Make sure your book is ready. Lulu Titlescorer. See how strong your book's title is. UKRifter's Random Book or Game Title Generator. To help you generate ideas for … [Read more...] about Tips and Tricks for Launching a Book
Marketing Practices and Strategies for Indie Authors
Marketing is a key component of any indie author's business strategy. This year, I've been at least loosely following BookWork's month by month marketing plan. The early months are more about research and figuring out who to connect with, and then building on that throughout the year. Some other marketing ideas and practices to consider include: "Best Marketing … [Read more...] about Marketing Practices and Strategies for Indie Authors
Tips and Tricks for Content Marketing
Content marketing can be very powerful. According to Content Marketing Institute (CMI): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to the type of content to create, there … [Read more...] about Tips and Tricks for Content Marketing
Ideas for Promoting Your Book
Book promotion comes in all shapes and sizes. Here are a few things to keep in mind. Book Visuals and Pricing It starts with your book cover. The Book Designer talks about recent cover trends that may give you some ideas (what colors to use, how to use typography, types of images, and more). For print books especially, you'll also want to work on the spine and the back … [Read more...] about Ideas for Promoting Your Book
Useful Productivity Hacks and Tools
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For those of us who are multi-taskers and like to do everything at 1.5-2x speed (I've even started watching TV shows on fast forward), the New York Times has some bad news: "Sorry, you can't speed read." But on the bright side, there are many tools and hacks out there to help you speed up your productivity. I'll get into the writing-specific ones first. Author Specific … [Read more...] about Useful Productivity Hacks and Tools
Guest Post: Ebook Promotion Tips, How to Attract and Engage Readers
By Athar Majeed To expose your ebook to many readers as possible, here are some creative ideas to promote it. Just like its paper counterpart, an ebook requires effective promotion strategies to reach the readers. Frankly speaking, no matter how great and informative your book is, it would serve its purpose only if it gets into the hands of the readers. Effective marketing … [Read more...] about Guest Post: Ebook Promotion Tips, How to Attract and Engage Readers
Storytelling and Marketing with Videos
There are many ways to tell stories, and to market your work. One way I've been toying around with recently is video. Here's an example of a video I made for my I Know Dino channel: In the future, I may add some audio narration. At the time, I was thinking people would only be interested in the visuals. Anyway, Content Marketing Institute shares a number of reasons … [Read more...] about Storytelling and Marketing with Videos
