Digital Pubbing

Exploring the ins and outs of the publishing industry

freebie

3 Ways to Step Up Your Book Marketing

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I'm on a roll with marketing related posts lately. For this post, let's get back to books specifically. Sometimes, when it comes to marketing, it's helpful to have some big goals and then break things down into smaller, easier to manage, tasks. With that in mind, here are three ways you can step up your book marketing. 1. Spruce up your book sales page Especially your … [Read more...] about 3 Ways to Step Up Your Book Marketing

Indie Authors: Getting Your Book Discovered

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With hundreds of thousands of new books being published each year, it's hard for indie authors to stand out. One strategy I've written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series. To add fodder to that idea, M. Louisa Locke writes about how using the … [Read more...] about Indie Authors: Getting Your Book Discovered

Freebie Strategies for Indie Authors

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UPDATE: Author David Gaughran has also kindly answered a few additional questions.  Using free as a tool can be very beneficial to authors. When Amazon first started their KDP Select program, many authors were able to take advantage of the five freebie days offered during every 90-day exclusivity period, and shoot to best-selling status. However, Amazon has since changed its … [Read more...] about Freebie Strategies for Indie Authors

Marketing with Metadata and Algorithms

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In our digital world, data is becoming increasingly important, both for creating content and finding content. Major companies use algorithms for these purposes. However, this strategy is not new.  For books, data has always played a role in marketing. Best seller lists are compilations of data, created based on algorithms, and some people have been taking advantage of this … [Read more...] about Marketing with Metadata and Algorithms