Digital Pubbing

Exploring the ins and outs of the publishing industry

free

Indie Authors: Getting Your Book Discovered

by

With hundreds of thousands of new books being published each year, it's hard for indie authors to stand out. One strategy I've written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series. To add fodder to that idea, M. Louisa Locke writes about how using the … [Read more...] about Indie Authors: Getting Your Book Discovered

eBookStage, a New Marketing Tool for Authors

by

eBookStage is a new site that offers readers deals for their favorite ebooks. Indie authors can take advantage of the site by submitting their discounted or free ebooks, which eBookStage can help promote to its audience. Daniel Weber, the co-founder and marketing manager at eBookStage, answered some of my questions about the service and how authors can use it. S.R.: The … [Read more...] about eBookStage, a New Marketing Tool for Authors

7 Strategies and 110+ Tools to Help Indie Authors Find Readers and Reviewers

by

Self-publishing is growing, and with it come new resources. One of the biggest hurdles of being an indie author is finding readers and getting reviews (which helps find more readers). Some people may still consider self-publishing a stigma, and some writers may think that promotion takes away too much time from writing. But many sites, including Outramp, Your Writer Platform, … [Read more...] about 7 Strategies and 110+ Tools to Help Indie Authors Find Readers and Reviewers

Freebie Strategies for Indie Authors

by

UPDATE: Author David Gaughran has also kindly answered a few additional questions.  Using free as a tool can be very beneficial to authors. When Amazon first started their KDP Select program, many authors were able to take advantage of the five freebie days offered during every 90-day exclusivity period, and shoot to best-selling status. However, Amazon has since changed its … [Read more...] about Freebie Strategies for Indie Authors

Marketing with Metadata and Algorithms

by

In our digital world, data is becoming increasingly important, both for creating content and finding content. Major companies use algorithms for these purposes. However, this strategy is not new.  For books, data has always played a role in marketing. Best seller lists are compilations of data, created based on algorithms, and some people have been taking advantage of this … [Read more...] about Marketing with Metadata and Algorithms

Marketing Indie Books

by

Marketing can be a tricky aspect of self-publishing. On the one hand, there's really no limit to the amount of money you can spend doing it, but there are a lot of ways to be ineffective. Below are a few guidelines I've learned from experience and heard about from other writers on creating effective marketing campaigns. Create Videos. Videos give people excuses to send … [Read more...] about Marketing Indie Books

Free Promotional Tools for Self-Published Authors

by

One of the biggest challenges for self-published and indie authors is marketing and promotion. The more your name and book is out there, the more likely you'll get noticed and more people will buy your book. But that can get expensive. So below are websites that will let you promote your book for FREE. If you know of any others, please let me know in the comments! … [Read more...] about Free Promotional Tools for Self-Published Authors