Digital Pubbing

Exploring the ins and outs of the publishing industry

data

Data and Analytics for Marketing and Automation

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Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation

Annotating and Having Fun With Data

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Being able to share data in a number of different ways is one of the perks of living in the digital age. Warning: this post is for the fellow geeks out there. Annotation Online I'll start with sharing some cool annotation tools. According to Library Journal: Web annotations are an attempt to recreate and extend that functionality as a new layer of interactivity and linking … [Read more...] about Annotating and Having Fun With Data

Book Insights Based on Data

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Data is powerful, and can provide a lot of insights. Data also makes it easier to market books. For example, having good metadata makes it easier for readers to find certain books online. Here are some tips for how to use data to your advantage, as well as some awesome examples of what we can learn from data. Metadata "3 Ways You Can Plant Metadata in Your Book Blurb" on … [Read more...] about Book Insights Based on Data

Indie Author Marketing: Analyzing Facebook and Twitter

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I'm a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others. And that's why for the past month or two, I've really enjoyed getting to know Facebook and Twitter. I've known these platforms for a while—Facebook was only one year old … [Read more...] about Indie Author Marketing: Analyzing Facebook and Twitter

Indie Authors: Gathering Data and Marketing Your Work

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You may already know, but I'm a big fan of data. It's so useful, and can help streamline and make book marketing so much more effective, among other things. One great way to collect data is to do surveys. One great example of how survey data pays off is musician Jim Bianco's album, Cookie Cutter. NPR reported that all 17 songs were inspired by a fan who filled out his 69 … [Read more...] about Indie Authors: Gathering Data and Marketing Your Work

Indie Authors: Tracking Book Sales

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Earning a living as an indie author is very difficult. There are no advances, and books compete with well-known authors as well as other forms of entertainment, such as movies, TV shows, and music. A couple years ago, many people claimed that most self-published authors earned less than $250 (even only a few traditionally published authors sell enough books to be rich). Now, … [Read more...] about Indie Authors: Tracking Book Sales

Webinar: Bridging the Digital Revenue Gap; Semantic Strategies for Fueling Sales and Marketing

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Recently I attended an online seminar by Aptara, Bridging the Digital Revenue Gap, that focused on the benefits of semantic strategies. Semantics focuses on the meaning of words. For example, the word orange can mean a color or a fruit. According to the webinar, "with semantic technologies, content can more easily be found extracted combined reused monetized" Here is … [Read more...] about Webinar: Bridging the Digital Revenue Gap; Semantic Strategies for Fueling Sales and Marketing

ONIX and Metadata

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This week was the last of the BISG's series of webinars on metadata. The third and last webinar was Navigating the transition from ONIX 2.1 to 3.0, presented by Graham Bell, Chief Data Architect of EDItEUR. (You can read about the other two webinars on my posts The BISG's Metadata Research Project and Understanding Metadata).  … [Read more...] about ONIX and Metadata