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data

A Look at Data and Metadata

Monday, June 3, 2019 by Sabrina Ricci

Data is fascinating. It can inform and tell stories, and it can be fun to share information. Mashable created an infographic to display how much information is generated every minute (it's a lot). So it also doesn't surprise me that many people say they're addicted to the internet. It's not necessarily a bad thing. There are a lot of resources and projects online with really … [Read more...] about A Look at Data and Metadata

Data and Analytics for Marketing and Automation

Monday, July 2, 2018 by Sabrina Ricci

By Arbeck (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation

Annotating and Having Fun With Data

Monday, January 29, 2018 by Sabrina Ricci

By Everaldo Coelho (YellowIcon) [LGPL (http://www.gnu.org/licenses/lgpl.html)], via Wikimedia Commons

Being able to share data in a number of different ways is one of the perks of living in the digital age. Warning: this post is for the fellow geeks out there. Annotation Online I'll start with sharing some cool annotation tools. According to Library Journal: Web annotations are an attempt to recreate and extend that functionality as a new layer of interactivity and linking … [Read more...] about Annotating and Having Fun With Data

Book Insights Based on Data

Thursday, March 23, 2017 by Sabrina Ricci

By Adrien1018 (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

Data is powerful, and can provide a lot of insights. Data also makes it easier to market books. For example, having good metadata makes it easier for readers to find certain books online. Here are some tips for how to use data to your advantage, as well as some awesome examples of what we can learn from data. Metadata "3 Ways You Can Plant Metadata in Your Book Blurb" on … [Read more...] about Book Insights Based on Data

Indie Author Marketing: Analyzing Facebook and Twitter

Monday, February 22, 2016 by Sabrina Ricci

I'm a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others. And that's why for the past month or two, I've really enjoyed getting to know Facebook and Twitter. I've known these platforms for a while—Facebook was only one year old … [Read more...] about Indie Author Marketing: Analyzing Facebook and Twitter

Indie Authors: Gathering Data and Marketing Your Work

Monday, February 9, 2015 by Sabrina Ricci

By Mahdijiba (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

You may already know, but I'm a big fan of data. It's so useful, and can help streamline and make book marketing so much more effective, among other things. One great way to collect data is to do surveys. One great example of how survey data pays off is musician Jim Bianco's album, Cookie Cutter. NPR reported that all 17 songs were inspired by a fan who filled out his 69 … [Read more...] about Indie Authors: Gathering Data and Marketing Your Work

Indie Authors: Tracking Book Sales

Monday, August 11, 2014 by Sabrina Ricci

By Web Design Hot - http://www.webdesignhot.com/ [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Earning a living as an indie author is very difficult. There are no advances, and books compete with well-known authors as well as other forms of entertainment, such as movies, TV shows, and music. A couple years ago, many people claimed that most self-published authors earned less than $250 (even only a few traditionally published authors sell enough books to be rich). Now, … [Read more...] about Indie Authors: Tracking Book Sales

Webinar: Bridging the Digital Revenue Gap; Semantic Strategies for Fueling Sales and Marketing

Wednesday, March 12, 2014 by Sabrina Ricci

Recently I attended an online seminar by Aptara, Bridging the Digital Revenue Gap, that focused on the benefits of semantic strategies. Semantics focuses on the meaning of words. For example, the word orange can mean a color or a fruit. According to the webinar, "with semantic technologies, content can more easily be found extracted combined reused monetized" Here is … [Read more...] about Webinar: Bridging the Digital Revenue Gap; Semantic Strategies for Fueling Sales and Marketing

Digital and Social Book Discovery

Tuesday, May 14, 2013 by Sabrina Ricci

Digital Book World hosted an interesting webcast today, called Finding Books Without Borders: Discoverability in a Digital and Social World. Two fairly new companies, Jellybooks and Readmill, talked about how they tackle the issue in their own ways.  … [Read more...] about Digital and Social Book Discovery

Data Mining in the Publishing World

Tuesday, August 7, 2012 by Sabrina Ricci

Image courtesy of Wikimedia Commons, by Yodane59 Big data is the latest buzz word in publishing, so it seems like an interesting issue to explore. Lots of new publishing related companies using data are springing up, such as Booklr, Hiptype, and Write or Read. … [Read more...] about Data Mining in the Publishing World

ONIX and Metadata

Thursday, June 28, 2012 by Sabrina Ricci

This week was the last of the BISG's series of webinars on metadata. The third and last webinar was Navigating the transition from ONIX 2.1 to 3.0, presented by Graham Bell, Chief Data Architect of EDItEUR. (You can read about the other two webinars on my posts The BISG's Metadata Research Project and Understanding Metadata).  … [Read more...] about ONIX and Metadata

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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