Digital Pubbing

Exploring the ins and outs of the publishing industry

content

Designing Effective Content

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For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content

Finding Books and Other Content To Read

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Reading is an interactive and magical experience. Here are some sources to find books and other things to read: Book Boon: Download free ebooks and textbooks. Free Ebook Foundation / Unglue.it: Free ebooks. Gluejar: "In the business of advancing internet infrastructure for libraries, publishers, researchers, and readers of all types." Book Mooch: Give away … [Read more...] about Finding Books and Other Content To Read

Indie Authors: Expanding Your Content

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Writing and publishing a book is a great accomplishment, but it doesn't have to end there. Books can be spliced, expanded, and distributed in new and multiple ways online. Gordon Burgett wrote about how to multiple a book's sales by turning it into six books. It works easily with non-fiction books, where you can separate the book by topic and publish mini versions (of just … [Read more...] about Indie Authors: Expanding Your Content

Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

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By Varun Sharma Content being the king and Marketing its queen, together hand in hand they rule the entire kingdom. With passing time, they keep on changing their rules to maintain their authority. It becomes important for us to understand and adopt those changes so as to survive in this competitive world where Darwinian’s theory perfectly fits in: “Survival of the … [Read more...] about Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

Guest Post: 5 Secrets to Creating a Better Author Website

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By Mary So much of writing is moving to the internet. Even authors need to have an online presence, and usually, this comes with a website and a blog. But how do you make your author website and blog interesting to readers and other people who may come across it? Having an engaging online presence can lead to new readers and more sales, so try incorporating a few of these … [Read more...] about Guest Post: 5 Secrets to Creating a Better Author Website

Book Insights Based on Data

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Data is powerful, and can provide a lot of insights. Data also makes it easier to market books. For example, having good metadata makes it easier for readers to find certain books online. Here are some tips for how to use data to your advantage, as well as some awesome examples of what we can learn from data. Metadata "3 Ways You Can Plant Metadata in Your Book Blurb" on … [Read more...] about Book Insights Based on Data

Mining Public Domain Stories for New Content

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Books in the public domain are free for anyone to use. One way authors can use these stories are as the basis for their own books. An example of a publisher who does this well is Disney, which has produced movies based on stories by the Grimms' Fairy Tales, Mark Twain, Jules Verne, Aesop's Fables, folk tales, Greek myths, legends, and more. Public domain stories can be … [Read more...] about Mining Public Domain Stories for New Content

Taking a Short Break, and Reading Short

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Well it's almost Christmas, and for the next couple weeks I'll be taking what I've heard other people call a digital break so I can regroup and be back in full swing come the new year. I might have a couple posts here and there, but for the most part, I won't be around again until January. And so, in the spirit of taking a break, and because I'll be using that time to read a … [Read more...] about Taking a Short Break, and Reading Short

NARR8, an Interactive Content Channel

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NARR8 is an innovative, new(ish) content platform and mobile app. Founded in 2011 by Alexandr Vashchenko, NARR8 was inspired by Vaschenko's love of comic books and entertainment media. "The name 'NARR8' came from the idea of combining story telling, or 'narration,' with the number 8, which, aside from being an auspiciously lucky number in certain parts of the world, also … [Read more...] about NARR8, an Interactive Content Channel

Digital Content: Where are publishers investing and what challenges will they need to overcome?

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I've been really in to webinars lately. I think part of it is I've been finding a lot free webinars that discuss either various aspects of the publishing industry or entrepreneurship. (Although the webinars on metadata were not free, but I think it's important to learn and understand as much about metadata as possible). Anyway, today's webinar was on an Innodata survey … [Read more...] about Digital Content: Where are publishers investing and what challenges will they need to overcome?