Digital Pubbing

Exploring the ins and outs of the publishing industry

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Navigating Changes and Creating Content

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It's Monday! I've got more resources I've rounded up throughout the week, and some insights into how this pandemic has changed a few of the industries us authors work in. Industry Changes To start, advertising in the podcast space has changed a lot in the past month, and is continuing to change. So if you're a podcaster in addition to being an author, apparently now's a good … [Read more...] about Navigating Changes and Creating Content

Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

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By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Guest Post: The Guide to Creating Better Content in Less Time

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By Ryan Larson Look, we’ve all been there. That is, if you own or heavily operate a business. You’re pinned down with budgeting issues, employee drama, deadlines and keeping up with the competition. And now, you expect me to start telling you to spend hours and hundreds of dollars to produce content? I’m not telling you to do exactly that, but sort of. Content … [Read more...] about Guest Post: The Guide to Creating Better Content in Less Time

79 Resources for Planning, Launching, and Marketing Your Book

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You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book

5 Examples of Cool Content

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I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very different companies doing … [Read more...] about 5 Examples of Cool Content

Guest Post: The Complete List of Infographic Tools and Platforms (Updated for 2019)

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By Andre Oentoro There are millions of content being published every day, in many different forms tooㅡ articles, videos, social media posts, and others. Some people like to read written blog posts, while others prefer something more visual like videos. Each has its own benefits. Words can explain something deeper and more throughout, while visual content attracts people’s … [Read more...] about Guest Post: The Complete List of Infographic Tools and Platforms (Updated for 2019)

Interactive Stories

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With digital storytelling, there are new, interactive, immersive ways to share stories. Here are a few cool examples: StoryNexus: Access hundreds of interactive worlds, from science fiction to romance to historical adventure. You can choose how the story flows, and there are also options for creators. The Cornwall a-book: An Augmented Travel Guide Using Next Generation … [Read more...] about Interactive Stories

Online Tools for Building Your Author Platform

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As indie authors, so much of our work and efforts go into online marketing, and content on the web. With that in mind, here are some tools (both free and paid) that can help you build your platform and promote your books. Book Advertising "Changes to Amazon Advertising: What Authors Need to Know" on Jane Friedman: A breakdown of new advertising modes, the improved dashboard, … [Read more...] about Online Tools for Building Your Author Platform

13 Apps for Reading and Creating Your Own Content

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Apps are great. They're convenient, and there are many that make it easy to create your own content, and of course read a lot of content. Below are a few I've found interesting: Authors: "You get your own custom Authors App. Your App appears in the major Android tablet app stores - Amazon, NOOK, Google Play - with your own custom icon. Plus, when your readers and fans … [Read more...] about 13 Apps for Reading and Creating Your Own Content

Designing Effective Content

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For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content

Finding Books and Other Content To Read

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Reading is an interactive and magical experience. Here are some sources to find books and other things to read: Book Boon: Download free ebooks and textbooks. Free Ebook Foundation / Unglue.it: Free ebooks. Gluejar: "In the business of advancing internet infrastructure for libraries, publishers, researchers, and readers of all types." Book Mooch: Give away … [Read more...] about Finding Books and Other Content To Read

Indie Authors: Expanding Your Content

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Writing and publishing a book is a great accomplishment, but it doesn't have to end there. Books can be spliced, expanded, and distributed in new and multiple ways online. Gordon Burgett wrote about how to multiple a book's sales by turning it into six books. It works easily with non-fiction books, where you can separate the book by topic and publish mini versions (of just … [Read more...] about Indie Authors: Expanding Your Content

Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

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By Varun Sharma Content being the king and Marketing its queen, together hand in hand they rule the entire kingdom. With passing time, they keep on changing their rules to maintain their authority. It becomes important for us to understand and adopt those changes so as to survive in this competitive world where Darwinian’s theory perfectly fits in: “Survival of the … [Read more...] about Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

Guest Post: 5 Secrets to Creating a Better Author Website

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By Mary So much of writing is moving to the internet. Even authors need to have an online presence, and usually, this comes with a website and a blog. But how do you make your author website and blog interesting to readers and other people who may come across it? Having an engaging online presence can lead to new readers and more sales, so try incorporating a few of these … [Read more...] about Guest Post: 5 Secrets to Creating a Better Author Website

Book Insights Based on Data

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Data is powerful, and can provide a lot of insights. Data also makes it easier to market books. For example, having good metadata makes it easier for readers to find certain books online. Here are some tips for how to use data to your advantage, as well as some awesome examples of what we can learn from data. Metadata "3 Ways You Can Plant Metadata in Your Book Blurb" on … [Read more...] about Book Insights Based on Data