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79 Resources for Planning, Launching, and Marketing Your Book

Monday, July 11, 2022 by Sabrina Ricci

You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book

Using Video to Reach Readers

Monday, June 27, 2022 by Sabrina Ricci

Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers

Marketing and Social Media for Writers

Monday, April 11, 2022 by Sabrina Ricci

Social media icons

There are a lot of ways writers can promote their work and connect with potential readers online. Here are a few tips and resources. Marketing Content "Get the Most From Your Webinars With These 13 Repurposing Ideas" on Content Marketing Institute: Webinars are a great way to connect with interested people and let them know what you're about. And after, you can take parts of … [Read more...] about Marketing and Social Media for Writers

April Fools and Creating Content

Monday, March 28, 2022 by Sabrina Ricci

Be creative

Last year, Content Marketing Institute had an interesting post, "Is April Fools’ Day Worth the Risk for Brands?" It's something interesting to consider. The main points were if you're going to do it, it must be well thought out, and the humor should integrate with your brand. You should also immediately reveal it's a joke, and don't let the content interfere with your product … [Read more...] about April Fools and Creating Content

Book Promotion and Reaching Readers

Monday, March 1, 2021 by Sabrina Ricci

There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers

A Potpourri of Resources

Monday, January 18, 2021 by Sabrina Ricci

Quick note: If you're in the U.S., today is MLK Day. Now on to the post. I'm a big fan of Jeopardy!, and though I'm a fan of Ken Jennings, I was more sad than I thought I'd be about Alex Trebek's death. Anyway, all this to say, I've been thinking about Jeopardy a lot, and also new beginnings. With that in mind, here's a potpourri of resources, news items, developments, tools, … [Read more...] about A Potpourri of Resources

Navigating Changes and Creating Content

Monday, April 27, 2020 by Sabrina Ricci

It's Monday! I've got more resources I've rounded up throughout the week, and some insights into how this pandemic has changed a few of the industries us authors work in. Industry Changes To start, advertising in the podcast space has changed a lot in the past month, and is continuing to change. So if you're a podcaster in addition to being an author, apparently now's a good … [Read more...] about Navigating Changes and Creating Content

Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Thursday, April 2, 2020 by Sabrina Ricci

By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Guest Post: The Guide to Creating Better Content in Less Time

Monday, February 3, 2020 by Sabrina Ricci

By Ryan Larson Look, we’ve all been there. That is, if you own or heavily operate a business. You’re pinned down with budgeting issues, employee drama, deadlines and keeping up with the competition. And now, you expect me to start telling you to spend hours and hundreds of dollars to produce content? I’m not telling you to do exactly that, but sort of. Content … [Read more...] about Guest Post: The Guide to Creating Better Content in Less Time

5 Examples of Cool Content

Thursday, December 26, 2019 by Sabrina Ricci

I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very different companies doing … [Read more...] about 5 Examples of Cool Content

Guest Post: The Complete List of Infographic Tools and Platforms (Updated for 2019)

Thursday, October 10, 2019 by Sabrina Ricci

By Andre Oentoro There are millions of content being published every day, in many different forms tooã…¡ articles, videos, social media posts, and others. Some people like to read written blog posts, while others prefer something more visual like videos. Each has its own benefits. Words can explain something deeper and more throughout, while visual content attracts people’s … [Read more...] about Guest Post: The Complete List of Infographic Tools and Platforms (Updated for 2019)

Interactive Stories

Thursday, August 15, 2019 by Sabrina Ricci

With digital storytelling, there are new, interactive, immersive ways to share stories. Here are a few cool examples: StoryNexus: Access hundreds of interactive worlds, from science fiction to romance to historical adventure. You can choose how the story flows, and there are also options for creators. The Cornwall a-book: An Augmented Travel Guide Using Next Generation … [Read more...] about Interactive Stories

Online Tools for Building Your Author Platform

Thursday, August 8, 2019 by Sabrina Ricci

As indie authors, so much of our work and efforts go into online marketing, and content on the web. With that in mind, here are some tools (both free and paid) that can help you build your platform and promote your books. Book Advertising "Changes to Amazon Advertising: What Authors Need to Know" on Jane Friedman: A breakdown of new advertising modes, the improved dashboard, … [Read more...] about Online Tools for Building Your Author Platform

13 Apps for Reading and Creating Your Own Content

Thursday, July 4, 2019 by Sabrina Ricci

Apps are great. They're convenient, and there are many that make it easy to create your own content, and of course read a lot of content. Below are a few I've found interesting: Authors: "You get your own custom Authors App. Your App appears in the major Android tablet app stores - Amazon, NOOK, Google Play - with your own custom icon. Plus, when your readers and fans … [Read more...] about 13 Apps for Reading and Creating Your Own Content

Designing Effective Content

Thursday, May 30, 2019 by Sabrina Ricci

For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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