Digital Pubbing

Exploring the ins and outs of the publishing industry

content marketing

Marketing Funnel Part 3: Driving Traffic to Your Content With SEO

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Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO

Tips for Creating Engaging Content Your Audience Will Find

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Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips: Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with … [Read more...] about Tips for Creating Engaging Content Your Audience Will Find

Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story

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Quick editor's note: As an author, you have a brand. So don't be afraid to tell your brand's story! By Emma Dittmer Today’s effective content marketing strategies revolve around the concept of storytelling. While content marketing has always been about adding value beyond selling a product or service, telling a brand’s story in a significant, meaningful way has certainly … [Read more...] about Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story

Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

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By Angeline Licerio The internet is continuing to affect how people interact with products and services massively, and it is forcing companies to constantly improve their branding and marketing strategies. According to one of the leading e-commerce platforms, BigCommerce, over 75% of people are shopping at least once a month online. We see hundreds of ads every day, and … [Read more...] about Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

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By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Guest Post: The Guide to Creating Better Content in Less Time

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By Ryan Larson Look, we’ve all been there. That is, if you own or heavily operate a business. You’re pinned down with budgeting issues, employee drama, deadlines and keeping up with the competition. And now, you expect me to start telling you to spend hours and hundreds of dollars to produce content? I’m not telling you to do exactly that, but sort of. Content … [Read more...] about Guest Post: The Guide to Creating Better Content in Less Time

What Indie Authors Can Learn From Other Industries

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As an indie author, it can be fun (and helpful) to learn about what's going on in other industries. Joe Wikert outlined on DBW what publishers can learn from the podcast model, by offering easy subscriptions (which could arguably be similar to subscribing to blogs or newsletters), delivering content on a regular schedule, and delivering related content to your audience. To me, … [Read more...] about What Indie Authors Can Learn From Other Industries

5 Examples of Cool Content

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I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very different companies doing … [Read more...] about 5 Examples of Cool Content

Marketing Books with Content

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Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a Creative Action Plan You'll Actually Follow" on By Regina … [Read more...] about Marketing Books with Content

Keeping Up To Date With Social Media Platforms

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We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms

Tips and Tricks for Content Marketing

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Content marketing can be very powerful. According to Content Marketing Institute (CMI): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to the type of content to create, there … [Read more...] about Tips and Tricks for Content Marketing

4 Factors for Your Marketing Plan

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There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing Tips: 9 Keys to Clarifying Target Market" on … [Read more...] about 4 Factors for Your Marketing Plan