We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms
content marketing
Tips and Tricks for Content Marketing
Content marketing can be very powerful. According to Content Marketing Institute (CMI): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to the type of content to create, there … [Read more...] about Tips and Tricks for Content Marketing
4 Factors for Your Marketing Plan
There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing Tips: 9 Keys to Clarifying Target Market" on … [Read more...] about 4 Factors for Your Marketing Plan
