channels

I've been hearing a lot about branding lately. Strong branding can make people loyal to you (like Apple), and the more control you have over your branding, the easier it is to make sure your audience sees the message you are trying to send. Take Disney, for example. Disney owns a multitude of assets, ranging from production studios (Disney, Pixar, Lucasfilm, Marvel, etc.) to … [Read more...] about 10 Companies with Multiple Channels to Control Their Branding