Digital Pubbing

Exploring the ins and outs of the publishing industry

branding

By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

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So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books

Indie Authors: Building Your Brand and Writer Platform

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To be a successful indie author, you need to have a brand / writer platform. At first, this may sound like a daunting task. And yes, it is a lot of work. But I've found that it helps to outline goals, and then break down your plan into small steps that you can easily do a little of each day. Even if you only spend 10 minutes a day, over the course of a few months, you can … [Read more...] about Indie Authors: Building Your Brand and Writer Platform

Guest Post: How to Build Your Brand Name Through Social Media (Infographic)

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By Belle Balace Looking to build your platform online? Belle Balace from Visme shares tips on growing your brand through social media. Whether you’re just starting to build your online presence or you just launched your startup and want to share it to the whole world, there’s no better way to achieve this than through social media. If you have no idea on how to do this or … [Read more...] about Guest Post: How to Build Your Brand Name Through Social Media (Infographic)

10 Companies with Multiple Channels to Control Their Branding

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I've been hearing a lot about branding lately. Strong branding can make people loyal to you (like Apple), and the more control you have over your branding, the easier it is to make sure your audience sees the message you are trying to send. Take Disney, for example. Disney owns a multitude of assets, ranging from production studios (Disney, Pixar, Lucasfilm, Marvel, etc.) to … [Read more...] about 10 Companies with Multiple Channels to Control Their Branding

Guest Post: 5 Ways to ID the DNA of Your Brand

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By James Rosene Branding is one of the first, most important objectives for any professional writer. It’s much more than just a graphic element or logo, it is the base of every reader’s experience. Therefore, you should be able to identify the characteristics and qualities that make you different from every other writer. In being able to ID the DNA of your brand, you will … [Read more...] about Guest Post: 5 Ways to ID the DNA of Your Brand

Indie Authors: Offline Marketing Strategies

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Although online marketing (emails, social media, etc.) are important and can be an effective way to encourage sales of books, offline marketing can be just as powerful. And passing out tangible goods and interacting face to face can help create more loyal fans and stronger networks. Tangible Goods Journey of a Storyteller writes about creating promo cards. Basically, you can … [Read more...] about Indie Authors: Offline Marketing Strategies