By Maja Talevska Ever since Amazon took over the online space, the total market share for online sales rose from about 5% in the '90s to 12% in 2019, according to stats about online versus in-store shopping. This change has affected the way people shop for books too. Giants such as Amazon have freed the authors from traditional publishing routes and gave them the power to … [Read more...] about Guest Post: How Much do Americans Spend on Books?
Sure, we all know that getting authentic reviews, and ideally that are 4- and 5-stars, is a key component to a book's success. In fact, you need a certain number of 4-star reviews just to be considered for a BookBub promotion. Because of this, there are tons of resources online that give indie authors advice on how to find reviewers and contact them. Funds for Writers and … [Read more...] about Indie Authors: An Overview of Book Reviews
With hundreds of thousands of new books being published each year, it's hard for indie authors to stand out. One strategy I've written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series. To add fodder to that idea, M. Louisa Locke writes about how using the … [Read more...] about Indie Authors: Getting Your Book Discovered
You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book
As an indie author, it can be fun (and helpful) to learn about what's going on in other industries. Joe Wikert outlined on DBW what publishers can learn from the podcast model, by offering easy subscriptions (which could arguably be similar to subscribing to blogs or newsletters), delivering content on a regular schedule, and delivering related content to your audience. To me, … [Read more...] about What Indie Authors Can Learn From Other Industries
As an indie authorpreneur, it's important to stay on top of the latest trends, not only in self-publishing, but in the publishing industry as a whole. Here are some sites and blogs that I read regularly. Some of them cover the publishing industry, including news, book deals, and job moves. Others give updates on the indie world, such as Amazon algorithm changes or hot book … [Read more...] about Indie Authors: Where Do You Get Your Industry News?
Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a Creative Action Plan You'll Actually Follow" on By Regina … [Read more...] about Marketing Books with Content
It's been a while since I've written any posts related to science on here. There are some really cool articles that have come out, specifically about books. (Hint: Books are good for your health, and can even improve your memory, according to Bustle.) Reading and Your Brain According to the Daily Mail, scientists have found that reading a novel can affect your brain for days … [Read more...] about The Science of Writing and Reading
By Kiana Mason You’ve spent hours writing, editing, and perfecting your book. Now it’s ready to be delivered to the hands of readers everywhere. Whether you’re marketing your book on your website, on Amazon, or through an email blast, start with a listing description that lets people know exactly who you are and what your book is about and makes them want to read it. But … [Read more...] about Guest Post: Online Listings Tips to Promote and Increase Book Sales
The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book
Happy Halloween! To celebrate, here are 5 great Halloween-themed books. Sure, most of them are scary, but who can resist Charlie Brown? So here they are, in no particular order. The Shining by Stephen King: "Danny was only five years old but in the words of old Mr Halloran he was a 'shiner', aglow with psychic voltage. When his father became caretaker of the Overlook Hotel … [Read more...] about 5 Classic Books That Are Perfect for Halloween
Marketing is a crucial part of book publishing. If no one knows your book is out there, how can you expect people to read it? With that in mind, here's a compilation of tips and tools that can help you with your book promotion efforts. Book Promotional Tools BookPromotion.com stresses four components of a book marketing plan: promotional tools, groups, street teams, and … [Read more...] about Indie Authors: Book Promotion Tools and Tips
By Joe Peters Many of the changes in the publishing industry have been evident over the years. We’ve seen a significant shift from print to digital, where people are just as likely to read from a smartphone or computer screen as they are to buy a book from their local store. Digital Transformation Makes Publishing Easier The digital transformation of the industry has … [Read more...] about Guest Post: The Impact of Cloud Technology on The Publishing Industry
By Anna Kucirkova This article was originally published on Cornerstone University's blog. You’ve probably heard that reading can be good for you. You may have heard it your whole life. But maybe reading just isn’t your thing. Maybe you enjoy reading, but you have trouble comprehending difficult material from your classes or your workplace. Good news—this article can … [Read more...] about Guest Post: 5 Ways Reading Can Change Your Life (And Best Practices)
Going to book events and festivals is a great way to meet people and get inspired. Since I've mostly lived near two coastal cities, most of the events and places (which include some pretty cool bookstores) I've found are either in New York or San Francisco. Still, a good start! Feel free to add more suggestions in the comments. New York NY Literary Events Calendar … [Read more...] about Book Events and Festivals