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Book Marketing Tips for the Holidays and Year Round

Monday, October 14, 2019 by Sabrina Ricci

By Ralph Daily from Birmingham, United States (Roasted American Turkey) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

It's been a while since I've down a roundup of articles. Since the holiday season is coming up fast, here's a list of helpful marketing-related articles (there's even a few specific for the holidays)! Holiday Specific Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media The Ultimate Holiday Promotion Calendar on A Marketing … [Read more...] about Book Marketing Tips for the Holidays and Year Round

Pitching a Book

Monday, February 18, 2019 by Sabrina Ricci

For writers who want to go the traditionally published route, there's a process. It usually involves pitching to agents, then having your agent pitch your book to publishers. A lot of people are working on their novels, so you want to make sure that yours stands out. With that in mind, Electric Lit shares 10 novels that agents have already seen. They include having a … [Read more...] about Pitching a Book

Guest Post and Book Excerpt by Penny Sansevieri: How Re-Releasing Your Book Gives You a Second Chance

Thursday, September 6, 2018 by Sabrina Ricci

Today I've got a special treat for you. Penny C. Sansevieri, author of many best selling books including How to Sell Books By the Truckload on Amazon and 52 Ways to Sell More Books, has recently made her book How to Revise and Re-Release Your Book: Simple and Smart Strategies to Sell More Books available in print. To celebrate, Penny has kindly shared an excerpt of her book. … [Read more...] about Guest Post and Book Excerpt by Penny Sansevieri: How Re-Releasing Your Book Gives You a Second Chance

Guest Post: Pro Tips for Editing Your Book Efficiently and Effectively

Monday, April 9, 2018 by Sabrina Ricci

By Mariah You've finally written that book, and you are so proud of your efforts. It may have been very long in the making, and you are ecstatic to be so close to the finish line. There is still some work that needs to be done on it; it needs to be checked for grammatical errors and may need to be refined a bit. There are steps you can take to help you do just that, and they … [Read more...] about Guest Post: Pro Tips for Editing Your Book Efficiently and Effectively

An Interview with McCall Hoyle, Author of The Thing with Feathers

Monday, October 30, 2017 by Sabrina Ricci

McCall Hoyle is an award-winning author of who tackles illness and YA romance with her new novel, The Thing with Feathers. Sixteen-year-old Emilie Day is not like the other girls from her town on the Outer Banks of North Carolina. She has epilepsy, homeschooled, and would rather be reading classic literature than be the center of attention. Ever since her father’s death and … [Read more...] about An Interview with McCall Hoyle, Author of The Thing with Feathers

The Ins and Outs of Blogging as a Professional Writer

Monday, April 28, 2014 by Sabrina Ricci

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I see it as another way to connect and interact with people, and I've been able to build real relationships through it. Here are a few things I've learned along the way. (And if you want guidance on how to overcome the feeling of being overwhelmed, read Your Writer Platform's "Are You Building Your Writer Platform at Gunpoint?") Don't use social media just to sell books Kristen Lamb's "Social Media, Book Signings & Why Neither Directly Impact Overall Sales" goes into depth on why this is not a good strategy, but basically you don't want to spam people/just make noise, and you will not develop any real relationships this way (meaning, you won't attract real fans). Rachel Thompson suggests spending more time online finding people who may be willing to review your books, and she gives a list of suggestions in her article "Why ‘Read My Book!’ Doesn’t Work…And What To Do Instead" Focus on one or two platforms first, then build from there Facebook. Twitter. Instagram. Pinterest. Google. Youtube. Goodreads. LinkedIn. Tumblr. The list goes on and on. You can be active on all these channels, but it's probably best to pick one or two and work on growing an audience there first. Every social media channel works a little differently, caters to a different audience, and has savvy users who expect others to use the network a certain way. The Book Designer's "Do You Make These Online Marketing Mistakes?" offers tips, such as establishing one audience per channel and using landing pages. Social Media Just for Writers also recommends researching your target market and then choosing your social media platform based on that in "How to Stop Wasting Time and Focus Your Book Marketing." For advice on Facebook, Twitter, Tumblr, Pinterest, and YouTube, read DBW's "The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes." Business Insider broke down the demographics of some of the social media platforms. According to them, the 45- to 54-year-old demographic is growing, "27% of 18 to 29-year-olds in the U.S. use Twitter," LinkedIn and Google+ are mostly male, Pinterest is mostly women on tablets, and Tumblr is mostly teens and young adults. Eventually you can expand into other platforms. For a case study on why, read Kate Tilton's "Why I Use Different Social Media Networks (And You Should Too) by @K8Tilton." For help determining which platform is best for you, read these articles: "Instagram: Should You Be On It?" on Indies Unlimited "How Tumblr Turned a Book Into a Bestseller" on GoodeReader "Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest" on TechCrunch "Pinterest Update: More Ways Authors Can Use Pinterest!" on Writers Win "Indie Author Marketing Guide: Pinterest" on Musings and Marvels "How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too" on Matthew Barby "Surprising News in Social Media – And a Twitter Tip" on Social Media Just for Writers "Indie Author Marketing Guide: Twitter" on Musings and Marvels "Guest Post: 8 Secrets to Increase Your Twitter Followers" on Musings and Marvels "Guest Post: What Everybody Ought To Know About Facebook Account Management" on Musings and Marvels "Guest Post: Want to Step Up Your Facebook?" on Musings and Marvels "Indie Author Marketing Guide: Goodreads" on Musings and Marvels "Indie Author Marketing Guide: LinkedIn" on Musings and Marvels "Indie Author Marketing Guide: Google Plus" on Musings and Marvels "Which Social Media and Marketing Tools Are Publishers Actually Using Successfully" on DBW Strategize how you will build your platform Erindor Press's "Platform Building Primer" is a good start, and advocates setting expectations and figuring out the best way to share content, either via blogging, email newsletters, or something else (and you can use social media to promote that content). The Loneliest Planet shared a post, called "One Writer's Platform (Part 2) Events and PR," which goes over techniques of marketing offline (such as doing public readings and lectures) but also adds that it's worth taping these performances and uploading them to Youtube to share. Use lots of images/visuals People tend to engage more with posts, tweets, etc. that are visual. According to Rebekah Radice's "5 Steps to Get Massive Engagement With Your Visual Content," "43% of social media users share pictures." She recommends having consistent colors, using templates, appropriate fonts, and to create infographics, images, and videos. Build Book Buzz recommends creating different types of images, including picture quotes, tipographics, and infographics. For tips on how to actually create these images, read Social Media Just For Writer's "Writers: Use Visuals to Market Your Books." Make use of social media tools Here's a list of resources, along with helpful tips and links to additional tools: Kate Tilton Social Media Resources Kate Tilton Authors on Instagram Kate Tilton Book Bloggers on Instagram Social Media Examiner Storyfinds Momentum RelayStation Magnolia Media Network Books Go Social Keep up to date on new platforms and tools Lastly, the social media landscape is constantly changing, so it's good to stay up to date. One example of a relatively new tool/platform is Aerbook, which according to PW turns social media into a virtual bookstore. Earlier this year, Social Media Just for Writers wrote about how indie authors can use Aerbook, which allows you to share previews and even sell ebooks on social media networks, as well as see analytics on your shares. According to the article, there are three product plans to choose from: Aerbook Retail is free, no credit card required. It gives you the social look inside the book, email capture popups within the sample, stats on how the book is used, and the ability to share the link and also get web page widgets that launch the Aerbook. This plan lets you sell the book directly through Aerbook, and our service earns 15% of the purchase price after credit card fees are deducted. Aerbook Plus gives you everything Aerbook Retail delivers, plus lets you add links to other retailers, like Amazon, iBooks, or even your own purchase page. Aerbook Plus is $49 per year. Aerbook Flyer includes everything above, but there’s no direct sale through Aerbook’s commerce service. You’ll add links to other retailers. Flyer also lets you do book giveaways, and includes 500 directly delivered, complete books annually. Flyer is $99 per year. Got any social media tips? Please share in the comments!

Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. I plan on posting more about the specifics of being a freelancer, now having done it for a while, but blogging seems a good place to start, since it applies to both types of writers. There are a lot of benefits to blogging, especially if you do it regularly. In the past few … [Read more...] about The Ins and Outs of Blogging as a Professional Writer

Digital and Social Book Discovery

Tuesday, May 14, 2013 by Sabrina Ricci

Digital Book World hosted an interesting webcast today, called Finding Books Without Borders: Discoverability in a Digital and Social World. Two fairly new companies, Jellybooks and Readmill, talked about how they tackle the issue in their own ways.  … [Read more...] about Digital and Social Book Discovery

E-Book Review: Tarinel’s Song

Friday, March 29, 2013 by Sabrina Ricci

The author, Ron Glick, kindly provided me with a copy of his second novel, Tarinel’s Song. I had the pleasure of reading and reviewing his first novel, One, the first in a series about two sets of gods fighting against each other. Tarinel’s Song is the first in a series that involves elves, mages, and gods. In this book, a particular “song” spells the potential end of the … [Read more...] about E-Book Review: Tarinel’s Song

PubSlush Press: Platform, Publisher, and Partner

Thursday, June 14, 2012 by Sabrina Ricci

First off, PubSlush is a great name. But what do they do? Well, a lot of things. … [Read more...] about PubSlush Press: Platform, Publisher, and Partner

The Future of Publishing…We’re In It

Tuesday, April 12, 2011 by Sabrina Ricci

Three interesting articles about the publishing industry caught my eye today. But first, I've found that reading and thinking critically about articles goes more smoothly with music, so I invite you to play the video below and enjoy the sweet sounds of "Stereo Love" while reading the rest of my post. (And yes, I may be a little obsessed with this song right now). First, … [Read more...] about The Future of Publishing…We’re In It

Inside Barnes & Noble

Monday, March 14, 2011 by Sabrina Ricci

Last week I got to go to Barnes & Noble before the store opened and listen to two of their book buyers discuss how they decide which books to buy for which stores across the nation. Not going to lie, it was pretty sweet (even if I did have to be out of my apartment by 7 a.m.). Here's a list of some of the more interesting things I learned: Just because a topic is a … [Read more...] about Inside Barnes & Noble

This Week in Publishing

Wednesday, February 2, 2011 by Sabrina Ricci

According to this blog post, the death of print media is coming sooner than we think. Amazon recently said it’s now selling more e-books than paperbacks, and “for every 100 paperback books they’ve sold this January, they’re selling 115 ebooks…” This means ebook sales are 45 percent of all Amazon book sales. But what about ereaders? Cavanaugh says, “I’m sticking by my … [Read more...] about This Week in Publishing

One-Stop Bindery

Friday, January 14, 2011 by Sabrina Ricci

I'll be the first to admit it--I'm a pack rat. When I was an undergrad at UC Santa Barbara, I worked hard for four years at the school newspaper, the Daily Nexus. And during those four years, I collected every issue of the Nexus. Yes, I know how that sounds, and fortunately my parents were kind enough to let me store all my newspapers in their home. This week, while I was … [Read more...] about One-Stop Bindery

This Week in Publishing

Thursday, January 6, 2011 by Sabrina Ricci

A U.S. judge dismissed a lawsuit that claimed J.K. Rowling's Harry Potter series infringed upon Adrian Jacobs's "The Adventures of Willy the Wizard No 1 Livid Land," which was published in 1987. Scholastic, the U.S. Harry Potter publisher, said, "Judge Scheindlin clearly agreed... Scholastic will continue to vigorously defend any such frivolous claims challenging the … [Read more...] about This Week in Publishing

This Week In Publishing

Thursday, December 23, 2010 by Sabrina Ricci

I'll keep it short and light-hearted, since it's almost Christmas and all. First, Nick Bilton, from the New York Times, has declared that this year was not in fact the year of the tablet. It was actually the year of the iPad, and next year there will be more competitors. It will be interesting to see, since so many people want the iPad for Christmas. 2010 Was Not 'The … [Read more...] about This Week In Publishing

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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