Digital Pubbing

Exploring the ins and outs of the publishing industry

book publishing

79 Resources for Planning, Launching, and Marketing Your Book

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You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book

Guest Post: Lean Book Publishing: How to Drastically Increase Success Rates by Publishing Books the Lean Way

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By Albert Griesmayr Most authors will tell you that they write for themselves and not for other people. But the truth is, authors write for recognition; and for that to happen, your book should be a product-market fit. The success of a book is really a matter of whether readers will love it or not! More than 2 million books get published on a worldwide scale per year … [Read more...] about Guest Post: Lean Book Publishing: How to Drastically Increase Success Rates by Publishing Books the Lean Way

What Indie Authors Can Learn From Other Industries

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As an indie author, it can be fun (and helpful) to learn about what's going on in other industries. Joe Wikert outlined on DBW what publishers can learn from the podcast model, by offering easy subscriptions (which could arguably be similar to subscribing to blogs or newsletters), delivering content on a regular schedule, and delivering related content to your audience. To me, … [Read more...] about What Indie Authors Can Learn From Other Industries

128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

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All right folks, time for another epic list! I noticed I'd accumulated a lot of WWWWWH links, and thought it'd fun to put them all together here. They're mostly about book marketing, but some are about other aspects of publishing (and not always about books), and some are just for fun. Enjoy! The Who "Who is the Genius Behind Merriam-Webster's Social Media?" on Literary … [Read more...] about 128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

10 Things I Learned About Online Courses and Publishing from Udemy LIVE 2016

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This past weekend I had the pleasure of attending the inaugural Udemy LIVE conference, held at the Palace Hotel in San Francisco. For those who may not know, I've had a course up on Udemy for three years, teaching DIY authors who to format ebooks and learn enough HTML and CSS to make their ebooks look professional. With so many options for making ebooks these days (like hiring … [Read more...] about 10 Things I Learned About Online Courses and Publishing from Udemy LIVE 2016

Ebook Review: The Hybrid Author

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Dianne Sagan kindly gave me a review copy of her latest book, The Hybrid Author. Full disclosure: she used my article for IndieReader, "Why Traditionally Published Authors Are Going Indie," as part of her research. The Hybrid Author is a great resource, and really digs deep into what the relatively new term means. According to Dianne, there are four ways to publish a book: … [Read more...] about Ebook Review: The Hybrid Author

Penguin Becomes First Big-6 Publisher to Disrupt the Book Business Model

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Pearson, the parent company of Penguin Group, acquired Author Solutions, a self-publishing platform, for $116 million. This makes Penguin the first of the big-6 publishing companies to provide full services, including editorial, marketing, and design, to self-published authors. Penguin will also be the first big publisher to start learning about customer acquisition and data … [Read more...] about Penguin Becomes First Big-6 Publisher to Disrupt the Book Business Model

Visit to HarperCollins

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My interactive media class was held at HarperCollins today. I don't have the best photo of the building, but we were told to wait outside until 6:30 p.m. so as not to overwhelm security, and it was freezing. Below freezing, in fact, it was snowing, and we were waiting in a wind tunnel, longingly looking in at the cozy looking HarperCollins lobby. Our guest speaker was … [Read more...] about Visit to HarperCollins