Digital Pubbing

Exploring the ins and outs of the publishing industry

book promotion

Guest Post: How to Increase Reader Engagement When Promoting a New Book

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By Heather Redding The U.S book publishing industry rakes in about 26 billion dollars every year. Even so, selling a new book is difficult if your target audience fails to engage with you or your content. For authors, reader engagement is one of the metrics by which they measure their book’s impact. It's the act of immersing oneself in a type of content and bonding … [Read more...] about Guest Post: How to Increase Reader Engagement When Promoting a New Book

Indie Authors: Book Promotion Tools and Tips

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Marketing is a crucial part of book publishing. If no one knows your book is out there, how can you expect people to read it? With that in mind, here's a compilation of tips and tools that can help you with your book promotion efforts. Book Promotional Tools BookPromotion.com stresses four components of a book marketing plan: promotional tools, groups, street teams, and … [Read more...] about Indie Authors: Book Promotion Tools and Tips

Tips and Tricks for Launching a Book

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Launching a book is an important step in the publishing process. Here are some resources that can help you prepare: "Why Bad Things Happen to Good Titles: A 27-point pre-launch checklist" on Book Business. Make sure your book is ready. Lulu Titlescorer. See how strong your book's title is. UKRifter's Random Book or Game Title Generator. To help you generate ideas for … [Read more...] about Tips and Tricks for Launching a Book

Ideas for Promoting Your Book

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Book promotion comes in all shapes and sizes. Here are a few things to keep in mind. Book Visuals and Pricing It starts with your book cover. The Book Designer talks about recent cover trends that may give you some ideas (what colors to use, how to use typography, types of images, and more). For print books especially, you'll also want to work on the spine and the back … [Read more...] about Ideas for Promoting Your Book

Tips and Tricks for Promoting Your Book

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After writing (and editing), marketing and promotion is a key step in book publishing. It helps to keep this in mind throughout the whole process. For example, The Book Designer recommends authors take into account a couple key questions: Who are you writing for? Where does your reader hang out? With this information, you can make sure you craft a pitch that … [Read more...] about Tips and Tricks for Promoting Your Book

Promoting Books With Social Media

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Social media is a big part of book marketing, and it's interesting to see how many different tips people offer for all the social networks. Wishpond created an informative infographic that shows most customers (from social media) come from Facebook and LinkedIn. The Book Shepard recently posted a guide for the best and worst times to post on social media networks. There's … [Read more...] about Promoting Books With Social Media