Digital Pubbing

Exploring the ins and outs of the publishing industry

best seller

Marketing with Metadata and Algorithms

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In our digital world, data is becoming increasingly important, both for creating content and finding content. Major companies use algorithms for these purposes. However, this strategy is not new.  For books, data has always played a role in marketing. Best seller lists are compilations of data, created based on algorithms, and some people have been taking advantage of this … [Read more...] about Marketing with Metadata and Algorithms

Writers, Readers, Publishers: Present Tense, Future Bold #3

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Last night's meeting was actually more like the 15th meeting, but I don't often get the chance to attend anymore, so this is only my third post about the group. The speaker was Jeffrey Sussman, president of Jeffrey Sussman, Inc., a marketing public relations firm in New York City.  The email I received about the event said that "Jeffrey has represented virtually every kind … [Read more...] about Writers, Readers, Publishers: Present Tense, Future Bold #3

Romance Goes Mainstream

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Originally published on IndieReader. Read the full article here. Romance has always been a popular genre. But recently, it seems that more and more romance novels written by women have been gaining mainstream recognition. Between four and six romance novels written by women have made it to the top 10 New York Timesbestseller lists for e-book fiction and combined print and … [Read more...] about Romance Goes Mainstream