Quick editor's note: As an author, you have a brand. So don't be afraid to tell your brand's story! By Emma Dittmer Today’s effective content marketing strategies revolve around the concept of storytelling. While content marketing has always been about adding value beyond selling a product or service, telling a brand’s story in a significant, meaningful way has certainly … [Read more...] about Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story
author platform
144 Tools and Resources for Building Your Author Website and/or Blog
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Author websites and blogs are important components to building an author platform. With that in mind, here is a list of resources that can help you set up and optimize your site. Setting Up Your Website NameBounce Find Available Domain Names on Namestation "+300 Awesome Free Things for Entrepreneurs & Startups" on Growth Supply "11 Essential Elements of an … [Read more...] about 144 Tools and Resources for Building Your Author Website and/or Blog
Indie Author Marketing: Analyzing Facebook and Twitter
I'm a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others. And that's why for the past month or two, I've really enjoyed getting to know Facebook and Twitter. I've known these platforms for a while—Facebook was only one year old … [Read more...] about Indie Author Marketing: Analyzing Facebook and Twitter
The Ins and Outs of Blogging as a Professional Writer
Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. I plan on posting more about the specifics of being a freelancer, now having done it for a while, but blogging seems a good place to start, since it applies to both types of writers. There are a lot of benefits to blogging, especially if you do it regularly. In the past few … [Read more...] about The Ins and Outs of Blogging as a Professional Writer
