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analytics

Growing Your Presence on Social Media

Thursday, September 5, 2019 by Sabrina Ricci

By Brian Solis and JESS3 [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It's also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy. A lot of people advocate for figuring out who your audience is, finding … [Read more...] about Growing Your Presence on Social Media

Data and Analytics for Marketing and Automation

Monday, July 2, 2018 by Sabrina Ricci

By Arbeck (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation

BuzzTrace: A New Platform To Help Writers Find Their Readers

Thursday, March 16, 2017 by Sabrina Ricci

Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to … [Read more...] about BuzzTrace: A New Platform To Help Writers Find Their Readers

Indie Author Marketing: Analyzing Facebook and Twitter

Monday, February 22, 2016 by Sabrina Ricci

I'm a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others. And that's why for the past month or two, I've really enjoyed getting to know Facebook and Twitter. I've known these platforms for a while—Facebook was only one year old … [Read more...] about Indie Author Marketing: Analyzing Facebook and Twitter

New(ish) trends: Book data analytics and metadata

Tuesday, May 27, 2014 by Sabrina Ricci

Last week an article in the New York Times caught my eye. It highlights the company Next Big Sound, which was founded in 2009 and analyzes music data. The company has launched a new division called Next Big Book, which will work with Macmillan to “draw sales, publicity, events, social media, web traffic, and web trends data together on a daily basis.” The idea is not new. In … [Read more...] about New(ish) trends: Book data analytics and metadata

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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