Digital Pubbing

Exploring the ins and outs of the publishing industry

analytics

Data and Analytics for Marketing and Automation

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Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation

BuzzTrace: A New Platform To Help Writers Find Their Readers

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Launching today is BuzzTrace, a new platform that helps authors find their audience and increase their book sales. BuzzTrace connects with social media platforms and provides authors with insightful analytics on how to help sell their books. The site also gives authors tips on how to grow their audience. Scott La Counte, a best selling author, said he co-founded BuzzTrace to … [Read more...] about BuzzTrace: A New Platform To Help Writers Find Their Readers

Indie Author Marketing: Analyzing Facebook and Twitter

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I'm a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others. And that's why for the past month or two, I've really enjoyed getting to know Facebook and Twitter. I've known these platforms for a while—Facebook was only one year old … [Read more...] about Indie Author Marketing: Analyzing Facebook and Twitter

New(ish) trends: Book data analytics and metadata

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Last week an article in the New York Times caught my eye. It highlights the company Next Big Sound, which was founded in 2009 and analyzes music data. The company has launched a new division called Next Big Book, which will work with Macmillan to “draw sales, publicity, events, social media, web traffic, and web trends data together on a daily basis.” The idea is not new. In … [Read more...] about New(ish) trends: Book data analytics and metadata