Digital Pubbing

Exploring the ins and outs of the publishing industry

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176 Resources and Tools to Market and Launch Your Book

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Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book

Guest Post: 5 Fail-safe Strategies for Selling More Books

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By Dave Chesson Selling books can be hard. Sure, marketplaces like Amazon have made it easier than ever to list your books for sale, but grabbing readers’ attention is more difficult than ever. In this article, we’ll look at five strategies you can use to sell more books. Strategy 1: Select the Right Keywords When you publish a book on Amazon, you get the opportunity to … [Read more...] about Guest Post: 5 Fail-safe Strategies for Selling More Books

Online Tools for Building Your Author Platform

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As indie authors, so much of our work and efforts go into online marketing, and content on the web. With that in mind, here are some tools (both free and paid) that can help you build your platform and promote your books. Book Advertising "Changes to Amazon Advertising: What Authors Need to Know" on Jane Friedman: A breakdown of new advertising modes, the improved dashboard, … [Read more...] about Online Tools for Building Your Author Platform

Guest Post: Shifting from Writing Literary to Commercial Fiction

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By Tantra Bensko Tantra Bensko is a talented writer and wonderful teacher. In fact, she taught me how to write experimental fiction at UCLA Extension. She is the author of numerous books, including her latest, Glossolalia, a psychological suspense novel that is part of her Agents of the Nevermind series. Below she shares her experiences in her shift from writing Literary to … [Read more...] about Guest Post: Shifting from Writing Literary to Commercial Fiction

7 Strategies and 110+ Tools to Help Indie Authors Find Readers and Reviewers

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Self-publishing is growing, and with it come new resources. One of the biggest hurdles of being an indie author is finding readers and getting reviews (which helps find more readers). Some people may still consider self-publishing a stigma, and some writers may think that promotion takes away too much time from writing. But many sites, including Outramp, Your Writer Platform, … [Read more...] about 7 Strategies and 110+ Tools to Help Indie Authors Find Readers and Reviewers

Making Money with Mobile

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Between the iPhone, the iPad, and the Android platform, mobile and tablets are on their way to becoming hugely profitable. But it's not just the apps that are making them popular. Mobile web is still an important component of mobile as a whole, and McDonald's certainly knows that. Advertising and monetizing mobile is still being experimented with, and McDonald's has come up … [Read more...] about Making Money with Mobile

Coca-Cola, Advertising, and Santa Claus

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Over the weekend, I went to visit my uncle in Battery Park. We were at the dinner table, dropping fish balls and slices of beef into a hot pot, when my uncle told me something shocking: "Santa Claus wasn't a jolly fat man dressed in a red suit until Coca-Cola made him that way." I'm not surprised he knew this. Back in the '90s, he collected coke cans from around the world … [Read more...] about Coca-Cola, Advertising, and Santa Claus

Advertisers Are Getting Sneakier

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Last week, I saw the movie The Switch. Afterwards, I got suckered into taking a couple surveys outside the theater. I was told that I could earn thousands of points just answering questions about TV shows on a machine labeled Nielsen, and I could use those points to pay my gas expenses for the next month. Well maybe not an entire month but at least a few miles. Thanks to my … [Read more...] about Advertisers Are Getting Sneakier