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Setting Up Your List
- “Email List Building Series (Part 3): The Set Up, Start to Finish” on Your Writer Platform
- “Add or Remove a Signup Form on Your Facebook Page” on MailChimp
Tools
- MailChimp
- Convertkit
- AWeber
- Mail Monitor
- Email Finder*
- Email Verifier
- “Attention Authors: The Tech Tool That Really Makes Books into Bestsellers” on Observer
Growing Your List
- “3 Ways to Retain & Grow Newsletter Readership” on Book Business
- “21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]” on Hubspot
- “Landing Page Forms” on Klient Boost
- Leadpages
- “4 Simple Earned Media Tactics To Grow Your Audience” on Cody Lister
- “Blog Engagement: How to Get Abnormally High Comments, Shares, and Clicks (And How This All Adds Up To Sales)” on Grow and Convert
- “Email List Building Series (Part 5): Strategies to Grow Your List, Your Reach and Your Sales” on Your Writer Platform
- “How to Host a Giveaway That Brings in Hundreds of Email Subscribers in One Week” on XO Sarah
- “How to Use Twitter for Crazy Simple Email Opt-ins” on Brittany Berger
- “The Authors’ Best Friend: Ignite Your Email List: Joel Friedlander and Nick Stephenson” on Self Publishing Advice
Freebies For Your List
- “4 Irresistible Incentives for Your Sign Up Form That Aren’t eBooks” on Business 2 Community
- “5 tips for designing practical printables (+ free cheatsheet!)” on Paper & Oats
- “7 Tips to Help You Set up a Killer Email Drip Campaign” on Digital Information World
- “Does your opt-in freebie suck? Here’s how to create one that converts like crazy” on Meera Kothand
- “Email List Building Series (Part 2): Create a Sign Up Incentive That Knocks Their Socks Off” on Your Writer Platform
- “Create the Ultimate Content Upgrade: Lead Magnet Ideas and Templates” on Teachable
What to Send to Your List
- “Show ‘Em Around: The Author’s Guide to Welcome E-mails” on Fix My Story
- “The Welcome Email: Best Examples and How to Write Yours [Worksheet Included]” on Teachable
- “What should I send to my author e-mail list?” on Build Book Buzz
- “89 Effective Cold Email Subject Lines & How to Craft Them” on Hunter*
- “13 Insanely Clickable Email Subject Line Examples (Backed by Psychology)” on Sumo
- “75 stellar retail subject lines” on Campaign Monitor
- “37 Tips for Writing Emails that Get Opened, Read, and Clicked” on Copyblogger
- “7 Emails You Should Send Your Subscribers (But Probably Don’t)” on Smart Blogger
- Just Good Copy
- “How to Create an Email Course That Converts Like Crazy” on Teachable
- “How to Keep Your Raving Fans” on Author Basics
- “How to Send Email Like a Startup” on Send With Us
Segmenting Emails for Maximum Engagement
- “8 Email Segmentation Examples That Can Boost Conversions” on Conversion XL
- “How to Sell Through Email [Infographic]” on GetResponse
- “Insights from MailChimp’s Send Time Optimization System” on MailChimp
- “Making the Most of E-Mail Marketing” on Publisher’s Weekly
Tutorials
- “Getting Started with Email Marketing” on Skillshare
- “A Step-by Step Plan to Grow Your Email List When You’re Starting From Zero” on Melyssa Griffin
- “The Ultimate Guide to Writing Every Email You Need for Your Online Business” on Teachable
Additional Resources
- “The Ultimate List of Email Marketing Statistics: 234 Game-Changing Stats” on Reply
- “Top 8 Email Marketing Takeaways from DBW 2016” on BookBub
Editor’s note: This post was originally published in March 2017.
*Digital Pubbing accepted free access in exchange for including this link.