A few tidbits I’ve picked up from my NYU classes:
- “In this industry, everyone is always wrong.”
- “Books are so individual to a moment in time, place, what’s happening in the public consciousness that it’s impossible to predict”
- “Holistic marketing is key to the success of the launch of any product”
- “Bloggers are a great influential segment accessible to a more modestly resourced segment”
- The most telling consumer question is, “Would you recommend this to a friend?”
- “You tend to move forward in technology and stay there”
- “Strategy is very important”
- Don’t be so fixated and proud of your product, that you lose sight of your purpose/your ideas
- At the end of the day, instead of focusing on product, focus on becoming consumer-creating and customer-satisfying organizations.
- Guerilla marketing is an infinitely scalable kind of marketing strategy
- Don’t try to deceive people when marketing
