By Ellie Chapman Social media influencer isn't just a buzzword. Pixlee defines it as a “user on social media who has established credibility in a specific industry and who has access to a large audience and can persuade others by virtue of their authenticity and reach.” More importantly, as an indie author, you can learn a lot from social media influencers and incorporate … [Read more...] about Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy
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Stay safe, and stay sane. I hear these words more and more lately, and I think it's succinct and meaningful. I hope everyone who reads this is healthy and doing well. One thing I've been able to do as a result of sheltering in place is read a lot more. If you're looking for some inspirational stories or tips or even some random tidbits, then I've got a list for … [Read more...] about Staying Sane By Reading and Learning
By Adam Steele This is a guest post, courtesy of Adam Steele, the founder of Loganix, a popular SEO fulfillment company located in beautiful Vancouver, British Columbia, Canada. If you are an author who’s opting to self-publish instead of going through a publisher, the one big thing you lack is the marketing power that you'd get from a publishing company. That puts all of the … [Read more...] about Guest Post: Why You Should Consider SEO When Self-Publishing a Book
You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book
For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content
Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book
It's no secret that audiobooks are growing in popularity, and are becoming part of the self-publishing process. An op-ed in the New York Times wrote about the benefits of listening to stories: I listen the way I read books as a child, as if I were there watching. The author becomes more transparent, the characters more real. According to Copyblogger, having an audiobook gives … [Read more...] about Tips for Recording and Publishing Your Own Audiobooks
Yes, I know it's now February, but it's still early in the year! Also, congrats if one of your resolutions for the year was to write more, and you've made it this far. There are many writing resources and articles out there. Here are a few that may help you with your next novel, broken down by theme. Conflict and Tension "5 Ways to Create Strong Internal Conflict" on … [Read more...] about Starting the New Year Strong: Writing Advice and Resources
By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers
By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, you can build awareness and excitement about your work, so … [Read more...] about Guest Post: Which Marketing Channels are Most Effective for Books?
I recently wrote about the 7 steps it takes Garret and I each week to publish an episode of our podcast, I Know Dino. If you're considering starting your own podcast, here are a few more resources to help you get going: Promoting Your Podcast and Growing Your Audience "11 Clever Ways to Promote Your Podcast to the World" on Entrepreneur "11 Ways To Promote Your Podcast … [Read more...] about Tips and Tricks for Starting Your Own Podcast
By Naomi Nakashima Installing a well-planned and thought out chatbot can invite your audience to engage with your page in a whole new way. Naomi Nakashima goes into detail about the changes to Facebook marketing, including how building a chatbot into your Facebook strategy can help you connect with your audience. Below is an excerpt from Naomi's post. Using Facebook to … [Read more...] about Guest Post: The Complete Guide to using Facebook to Market your Writing
As an indie authorpreneur, it's important to stay on top of the latest trends, not only in self-publishing, but in the publishing industry as a whole. Here are some sites and blogs that I read regularly. Some of them cover the publishing industry, including news, book deals, and job moves. Others give updates on the indie world, such as Amazon algorithm changes or hot book … [Read more...] about Indie Authors: Where Do You Get Your Industry News?
By Andre Oentoro There are millions of content being published every day, in many different forms tooㅡ articles, videos, social media posts, and others. Some people like to read written blog posts, while others prefer something more visual like videos. Each has its own benefits. Words can explain something deeper and more throughout, while visual content attracts people’s … [Read more...] about Guest Post: The Complete List of Infographic Tools and Platforms (Updated for 2019)
At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it's nice to have a strong start, there's always time to build up buzz and excitement around a book. Creating a Book Launch Plan Direct Contact PR offers an excellent list/set of guidelines on what to do … [Read more...] about Indie Authors: Launching a Book