It’s Monday! I’ve got more resources I’ve rounded up throughout the week, and some insights into how this pandemic has changed a few of the industries us authors work in.
Industry Changes
To start, advertising in the podcast space has changed a lot in the past month, and is continuing to change. So if you’re a podcaster in addition to being an author, apparently now’s a good time to talk to cleaning products and alcohol brands.
In other industries, traditional and digital paid advertising is in decline, but content marketing (which is free!) is growing.
And in books, our book buying patterns have changed.
Creating Content
How and the types of content people are creating is also changing. Right now, words play an especially important role.
In the world of kids’ books, authors are going digital, with storytimes, podcasts, virtual classes, and more.
In general, we should be rethinking best practices of how we create content. Pacific Content shares how to rethink for podcasts, but I think you can apply it to all types of content (create value, be evergreen, etc.). For tips specific to books, Social Media Just For Writers talks about focusing on hope and help, and creating free content.
The Writing Life also encourages people to keep writing, and keep trying new things.
If you’re struggling to create content, it may be helpful to define a workflow.
Speaking of, if you’re looking to create some new content, how about a quiz? Quizzes can be fun, and a way to get people interested in your work and brand. Some resources that can help you get started:
Sometimes though, you need a bit of time and space to breathe and think. In that case, it may be worth looking at older blog posts, and updating them and sharing them out again, instead of creating new content regularly.
Managing Stress
And last, but not least, each industry has its own set of stress factors, which may feel compounded right now. The Speaking Polymath the stress of these different sectors and offers some ideas for how to better cope.
And actually last, here’s a couple fun posts that may help you take your mind off things:
Stay safe and sane!
