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Planning Content
- “7 Ways to Stop Flailing with Your Content Marketing in 2017” on Content Marketing Institute
- “How to Write a Creative Action Plan You’ll Actually Follow” on By Regina
- “How I Streamline My Content Creation Without Burning Out + A Smart Content Toolbox” on Mayaelious
- “Agile Practices: How to Avoid Mistakes Our Marketing Team Made” on Content Marketing Institute
- “LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team” on Content Marketing Institute
- “How to Build an Empire Without Ads” on Femtrepreneur
Strategies
- “How to Use Reddit to Market Your Books (Carefully)” on Jane Friedman
- “How to Sell Books Long Term: What Worked for Me” on BookWorks
- “4 Steps to Selling More Books with Less Social Media” on Digital Book World
- “How to Target Your Readership” on Social Media Just for Writers
- “Is It Time to Invest in PPC Campaigns for Your Content?” on Content Marketing Institute
- “Lean on Me” on ART + marketing
- “The 3 Behaviors Driving the Most Creative Content Marketers” on Content Marketing Institute
- “The Future Model for Content Marketing and Media Are Identical” on Content Marketing Institute
- “Why Authors Need a Marketing Plan” on Ness Graphica
- “Why Growth Hacking Is the Next Big Thing for Marketing” on Advertising Age
- “Why I Started Using Pop-Ups on My Website” on Jane Friedman
- “Get Your Eyes Off the Shiny Objects and Focus on Growth” on Adweek
- “How To Create An Ebook Boxset Or Bundle And Why You Should” on The Creative Penn
- “Breaking SlideShare: How I Got 2,000,000 Views from Only 16 Presentations” on Growth and Convert
- “Thinking of Running a Facebook Ad? Proceed with Caution” on Jane Friedman
- “Why Nobody Sees Your Tweets and What to Do About It” on MeetEdgar (check timezones)
- “What You Need to Know to Get a Wikipedia Article Published” on Content Marketing Institute
- “Why Periscope is Going to be a Game-Changer for Bloggers & Business Owners” on Thinking Closet
Measuring Success
- “101+ KPI Options – Why You Need to Pick the Best Ones” on Content Marketing Institute
- “2017 Mid-Year Content Marketing Checkup” on Content Marketing Institute
- “How to Perform a Content Audit in 5 Steps” on ClearVoice
- “How to Stop Wasting Time on the Wrong Content” on Content Marketing Institute
- “Why a Good Content Audit Is Your Business’s Best Friend” on Content Marketing Institute
- “Topic (Keyword) Research & Analysis Insights for Publishers” on Digital Book World
Types of Content
- “380 High Emotion Words” on The Persuasion Revolution
- “40 Easy, Engaging Video Content Ideas for Your Creative Business” on Elle and Company Design
- “44 Essential Twitter Hashtags Every Author Should Know” on Author Media
- “Every Piece of Copy You Need for Your Online Business” on Teachable Blog
- “Do Less Work and Get More Fans: The Magic of Recycling Old Content” on Patreon Blog
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- “How To Write An Author Q&A That Compels Readers To Buy” on Digital Book World
- “The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy” on CopyBlogger
Tools for Creating Content
- “9 Blogging Tools That Will Make Your Job Easier” on Content Marketing Institute
- “Creating Seamless Looping GIFs” on Invision
- “My Must-Have (Digital) Productivity Tools” on Jane Friedman
- Pun Finder
- Ubersuggest
- OptiQly
- “SEO for Bloggers: Myths Busted & Questions Answered!” on By Rosanna
- Smartmockups
- “The Ultimate List of Content Marketing Analytics Tools” on Media Shower
- Wordle
- “15 Tools to Create Interactive Content” on Zembula
- “How to change a photo into a pencil line drawing in Photoshop” on Photoshop Buzz
- Intellogo
- Namech_k
- “Search Smarter: 30+ Google Search Tricks You Might Not Already Know” on Zapier
- “Persuasive Copywriting” on Alyssa Martin
- “16 Top HTML5 Tools to Create Advanced Animation with in 2017” on Monster Post
- AutoDraw
- Soovle
- Quora
Working with Influencers
- “100 Real Life Influencer Pitches that Worked” on Newswire Genius Blog
- “How To Email Any Top Influencer (And Get A Reply)” on OK Dork
- Social Selling Dashboard on LinkedIn
Monetization and Converting to Sales
- “Here’s How to Design Ecommerce CTAs That Convert” on Invision
- “How to Increase Your Revenue With Upsells” on Teachable Blog
- “The Only 10 Ways to Make Money From Content Marketing” on Content Marketing Institute
- 33Across
- “Make Money With Google AdSense” on 2 Create a Website
Editor’s note: This post was originally published in July 2017.