Marketing Books with Content

Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books:

Planning Content

• “7 Ways to Stop Flailing with Your Content Marketing in 2017” on Content Marketing Institute
• “How to Write a Creative Action Plan You’ll Actually Follow” on By Regina
• “How I Streamline My Content Creation Without Burning Out + A Smart Content Toolbox” on Mayaelious
• “Agile Practices: How to Avoid Mistakes Our Marketing Team Made” on Content Marketing Institute
• “LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team” on Content Marketing Institute
• “How to Build an Empire Without Ads” on Femtrepreneur

Strategies

• “How to Use Reddit to Market Your Books (Carefully)” on Jane Friedman
• “How to Sell Books Long Term: What Worked for Me” on BookWorks
• “4 Steps to Selling More Books with Less Social Media” on Digital Book World
• “How to Target Your Readership” on Social Media Just for Writers
• “Is It Time to Invest in PPC Campaigns for Your Content?” on Content Marketing Institute
• “Lean on Me” on ART + marketing
• “The 3 Behaviors Driving the Most Creative Content Marketers” on Content Marketing Institute
• “The Future Model for Content Marketing and Media Are Identical” on Content Marketing Institute
• “Why Authors Need a Marketing Plan” on Ness Graphica
• “Why Growth Hacking Is the Next Big Thing for Marketing” on Advertising Age
• “Why I Started Using Pop-Ups on My Website” on Jane Friedman
• “Get Your Eyes Off the Shiny Objects and Focus on Growth” on Adweek
• “How To Create An Ebook Boxset Or Bundle And Why You Should” on The Creative Penn
• “Breaking SlideShare: How I Got 2,000,000 Views from Only 16 Presentations” on Growth and Convert
• “Thinking of Running a Facebook Ad? Proceed with Caution” on Jane Friedman
• “Why Nobody Sees Your Tweets and What to Do About It” on MeetEdgar (check timezones)
• “What You Need to Know to Get a Wikipedia Article Published” on Content Marketing Institute
• “Why Periscope is Going to be a Game-Changer for Bloggers & Business Owners” on Thinking Closet

Measuring Success

• “101+ KPI Options – Why You Need to Pick the Best Ones” on Content Marketing Institute
• “2017 Mid-Year Content Marketing Checkup” on Content Marketing Institute
• “How to Perform a Content Audit in 5 Steps” on ClearVoice
• “How to Stop Wasting Time on the Wrong Content” on Content Marketing Institute
• “Why a Good Content Audit Is Your Business’s Best Friend” on Content Marketing Institute
• “Topic (Keyword) Research & Analysis Insights for Publishers” on Digital Book World

Types of Content

• “380 High Emotion Words” on The Persuasion Revolution
• “40 Easy, Engaging Video Content Ideas for Your Creative Business” on Elle and Company Design
• “44 Essential Twitter Hashtags Every Author Should Know” on Author Media
• “Every Piece of Copy You Need for Your Online Business” on Teachable Blog
• “Do Less Work and Get More Fans: The Magic of Recycling Old Content” on Patreon Blog
• “The Complete Guide to Repurposing Online Content” on Teachable Blog
• “How To Write An Author Q&A That Compels Readers To Buy” on Digital Book World
• “The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy” on CopyBlogger

Tools for Creating Content

• “9 Blogging Tools That Will Make Your Job Easier” on Content Marketing Institute
• “Creating Seamless Looping GIFs” on Invision
• “My Must-Have (Digital) Productivity Tools” on Jane Friedman
• Pun Finder
• Ubersuggest
• OptiQly
• “SEO for Bloggers: Myths Busted & Questions Answered!” on By Rosanna
• Smartmockups
• “The Ultimate List of Content Marketing Analytics Tools” on Media Shower
• Wordle
• “15 Tools to Create Interactive Content” on Zembula
• “How to change a photo into a pencil line drawing in Photoshop” on Photoshop Buzz
• Intellogo
• Namech_k
• “Search Smarter: 30+ Google Search Tricks You Might Not Already Know” on Zapier
• “Persuasive Copywriting” on Alyssa Martin
• “16 Top HTML5 Tools to Create Advanced Animation with in 2017” on Monster Post
• AutoDraw
• Soovle
• Quora

Working with Influencers

• “100 Real Life Influencer Pitches that Worked” on Newswire Genius Blog
• “How To Email Any Top Influencer (And Get A Reply)” on OK Dork
• Social Selling Dashboard on LinkedIn

Monetization and Converting to Sales

• “Here’s How to Design Ecommerce CTAs That Convert” on Invision
• “How to Increase Your Revenue With Upsells” on Teachable Blog
• “The Only 10 Ways to Make Money From Content Marketing” on Content Marketing Institute
• 33Across
• “Make Money With Google AdSense” on 2 Create a Website

Editor’s note: This post was originally published in July 2017.