There are a lot of ways writers can promote their work and connect with potential readers online. Here are a few tips and resources.
Marketing Content
“Get the Most From Your Webinars With These 13 Repurposing Ideas” on Content Marketing Institute: Webinars are a great way to connect with interested people and let them know what you’re about. And after, you can take parts of your webinar and repurpose, with clips, articles, quotes, ebooks, and more.
“The Linguistics of ‘YouTube Voice’” on The Atlantic: If you’re interested in making videos, YouTube is a good platform. Most articles I’ve seen focus on the thumbnails, length of video to shoot for, titles, and descriptions (YouTube is a search engine after all). This article talks about overstressing your vowels, saying long consonants, and other ways of emphasizing your words to keep people interested.
“12 Clever Ideas for Promoting Sequels or Later-Series Books” on BookBub: When writing a sequel, keep your readers up to date on your progress, include an excerpt in your backmatter of your first book (or previous book), promote the whole series, host a read along, and/or sell your series as a box set.
Social Media
“How Skittles Is Killing It on Social Media” on Better Marketing: Takeaways include be entertaining, start conversations, and create content series (they have horoscope predictions).
“10 Tips To Write Engaging Content Previews for Social Media” on Content Marketing Institute: Tips include using superlatives, mentioning bonuses, adding images, mention a “mind-blowing fact,” and being direct.
“TikTok for authors” on Services for Authors: Get to know BookTok and how it works (#BookTok) and be authentic.
“I Think I’ve Cracked The Formula to Writing a Viral LinkedIn Post!” on Medium: Tips include write a great, short hook, add a visual, write the second sentence after the “skipped” line, and make sure your content provides value (having people engage with your post early and often helps a lot).
