We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here’s the latest on some of them.
Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, make Twitter art.
Twitter is redesigning soon, to have an emoji button, shortcuts, advanced search, and more. Twitter is also testing an “original tweeter” tag to see how starts a thread.
Facebook is making a lot of changes. There’s a new option to share events in Stories, pages are getting more transparent about when content is taken down and why, members invited to groups must actually be interested in those groups, and you can remove messages in a chat, within 10 minutes. Facebook also recently posted about their product updates and how they’ll be helping build communities.
Instagram now allows you to share links to entire stories and soon there will be quiz stories. As an indie author / marketer, you’ll want to create compelling, engaging stories, and you may even want to try getting a verified account.
(Eventually Facebook Messenger, WhatsApp, and Instagram will be combined.)
Pinterest has been great for me personally lately. It’s kind of like a visual search engine, so if you use the right hashtags, and other things, you can attract a lot of enthusiastic attention. Simple Pin Media has a post about creating the right Pinterest strategy for your business.
There’s also YouTube, another form of a search engine. Recently YouTube made it easier to find videos in the mobile app.
And last, social media is a form of content marketing, so it makes sense to include an article on using the platforms Quora and Reddit for content marketing. Tips include making sure you understand the platforms, and finding the right followers.