By Naomi Nakashima
Installing a well-planned and thought out chatbot can invite your audience to engage with your page in a whole new way. Naomi Nakashima goes into detail about the changes to Facebook marketing, including how building a chatbot into your Facebook strategy can help you connect with your audience.
Below is an excerpt from Naomi’s post.
Using Facebook to market your writing is not only relatively easy, but it’s inexpensive and (better yet) it’s effective.
PLUS, THERE ARE SOME BENEFITS TO MARKETING YOUR WRITING BUSINESS ON FACEBOOK THAT OTHER PLATFORMS CAN’T OFFER:
FACEBOOK ALLOWS YOU TO CONNECT WITH YOUR TARGET READERS AND CLIENTELE.
And by connecting with your target readers, you’ll get to learn a lot more about them that forms and surveys just won’t be able to reproduce. Your Facebook Page becomes a place where they can engage with you, get to know you a little better, and become your focus group.
Do you know how expensive it would be to build a focus group through a marketing agency? And even then, that would be temporary.
With Facebook, your readers stay connected to you for as long as you are active. For free.
FACEBOOK KEEPS YOU HUMAN.
A lot of writers have a fear of doing any serious branding because they’re afraid that if they do, their readers will no longer connect with them on a personal basis and will only ever see “the brand.”
Facebook alleviates all that. Besides the fact that branding is still important if you want to succeed in getting paid for your writing, Facebook humanizes that brand by allowing you to create and showcase a brand personality (which, of course, is probably a lot like your own personality).
FACEBOOK ALLOWS YOU TO BUILD A COMMUNITY.
We’re going to talk about this a little bit more further down, but Facebook does more than merely give your readers a place where they can get to know more about you or learn about when your new books are being released. They can find that type of information out by visiting your website.
What Facebook does is allow you to build a community so your readers become your fans and your fans become your community. Instead of just being yet another author selling books, you become their friend. You’re someone with whom they can share their days, their feelings, and truly take an interest in them.
FACEBOOK IS INDEXED BY GOOGLE AND OTHER SEARCH ENGINES.
Although it’s not quite the same as having your own website, Facebook helps build brand recognition and is indexed by the search engines, both of which adds up to higher SEO factors for your website.
Originally launched in 2015 as strictly a direct sales blog, HelpMeNaomi has evolved into a blog dedicated to mothers who work from home and is quickly growing into the place for advice on how to start working from home.