By Ellie Chapman
Social media influencer isn’t just a buzzword. Pixlee defines it as a “user on social media who has established credibility in a specific industry and who has access to a large audience and can persuade others by virtue of their authenticity and reach.”
More importantly, as an indie author, you can learn a lot from social media influencers and incorporate their proven tactics in your PR strategy to get more visibility in the online world and after all, to sell more books. Keep on reading to discover their tips and tricks.
Reputation matters
One valuable lesson you can learn from social media influencers for your personal PR strategy is how important the reputation is. At first, influencers rely heavily on their networking skills, i.e., the ability to grow their connections that can help them out with their projects, but they also count on their charisma or ability to charm and convince people around them. Once the influencers establish a desired public image, they become known for certain qualities and in that way earn their reputation.
What’s their secret? It’s simple—consistency. Consistency gives them the opportunity to show all their traits and behaviors. That way, the influencers create their public image and gain a reputation for it.
Besides, consistency has a positive impact on customer attraction and retention because it shows your audience that you are always present and that they can count on you.
Therefore, make sure you regularly post on social media and write blog articles to build your reputation. To manage everything, think about asking for help. For instance, professional writers from assignment writing help can give you a hand.
You can share the fun facts about your writing process, some quotes from your old books, or talk about the literary event you visited. That way, your audience will have a chance to get to know you and bond with you, so when the book launch comes, they will trust you enough to buy your new masterpiece.
Always amaze your audience
Another stellar PR strategy you can take from social media influencers is to always go the extra mile and try to wow your audience. It gives fantastic results because people appreciate small gestures you do for them and the fact that you care for them. In return, they will be your loyal followers who will spread the word about you.
How do you implement this tactic? Think about what more you can do for your target group and give them some value. How can you help them with their daily challenges? How can you help them achieve their goals?
For example, you can surprise your readers with a small gift when they purchase your book. Likewise, coupon codes are an excellent way to drive sales when launching your next publication.
Branded blog posts are a must
Branded blog posts should be an integral part of your personal PR strategy. It’s another page of the social media influencers’ book you can take.
This type of blog post is so effective because it covers two essential points: a well-known problem and an immediate solution. It contains a description of the problem that people regularly face, and later on, there is a branded part that offers an instant solution.
Why are the influencers nailing this strategy? According to statistics, “not only 49% of consumers depend on influencer recommendations, but 40% had purchased something after seeing it on Twitter, YouTube, or Instagram.” Therefore, the key component is a belief that influencers provide.
Depending on your goals and current position, you can be an influencer and work with brands, or you can work with brand influencers. Possibilities are endless. For instance, you can work with other publishers who can recommend your book across various channels. Being promoted by a higher authority increases your chances to get noticed, and readers are more likely to buy your book.
On the other hand, if many people read your blog or follow you on social media, you can partner up with some brand related to your expertise and create a branded blog post.
Build a relationship with your associates
Social media influencers nurture their relationships with their business partners carefully. These collaborations are usually very prosperous because they share the same values and beliefs, which also resonates with their target group.
Also, influencers invest in long-term partnerships. This form of collaboration gives better results than a short-term partnership.
Therefore, the main takeaway is to look for partners that share your values and identify with your business mission. That way, you will be on the same page and united in your endeavors.
Besides, nurture all your partnerships and try to build long lasting ones because it’s the most effective form of collaboration.
For example, if you are planning to partner up with an influencer for the promotional campaign of your book, make sure you choose somebody who resonates with your story. That way, your message will get to the right audience, and you won’t squander your resources on strategies that don’t give results.
Be authentic
What’s the secret formula for the success and popularity of many social media influencers? Why do so many people follow them every day?
They are authentic. They have something different to offer that hasn’t been seen before, or they give a different point of view on everyday life situations. People are intrigued by this originality and always come back for more.
So, don’t always use regular tactics and approach. Try something different, some out of the box strategy, and spice your PR game up. As one of Assignmentgeek quotes says: “You did not wake up in the morning to be average.”
Therefore you can include emotional touch or personal story to your online presence or promotional book campaigns. That will make you stand out from the crowd and connect better with your audience.
Now it’s time to put these ideas into practice and bring your PR strategies to another level, so roll up your sleeves and get down to business. As a result, you will provide necessary media coverage for your literary work and ensure many editions of your books.
Ellie Chapman is a PR manager specialized in social media and influencer marketing. She is a coffeeholic and professional binge watcher.
