By Andriana Moskovska
An infographic on influencer marketing—a tactic that can help boost book sales
Nearly half of online users rely on influencer recommendations before purchasing a product. It’s no longer a question whether influencer marketing is effective or not. Instead businesses are learning how to strategically integrate it into their marketing campaign.
Modern consumers are after quality and authenticity when it comes to choosing what products to purchase. And it’s up to real influencers to convey that while promoting these products.
According to SmallBizGenius, businesses that used influencer marketing last year experienced a 520% return on investment. So, although 42% of marketers cited that they are having a hard time spotting fake followers or fraudulent accounts, implementing an influencer campaign is still worth it.
Fake accounts that buy followers and engagement are still populating most of the preferred influencer platforms like Instagram and Twitter. But with the help of online tools and software, brands and marketers now find it easier to scan the authenticity of the influencers before reaching out for a collaboration.
Teaming up with nano and micro-influencers is also a growing trend. These influencers typically have fewer followers than macro-influencers and celebrities, but they deliver higher engagement levels. They have a relatable appeal that attracts and gains the trust of followers.
When done correctly, collaborating with these types of influencers can play a pivotal role in establishing brand credibility and expanding your market reach.
Instagram is the most popular social media platform among influencers. The network’s Stories feature is widely used by them to further drive engagement and communicate with their audience.
YouTube takes the second spot, with the ten most popular YouTube influencers reportedly earning 42% more in 2018 than in 2017. Additionally, 40% of millennial consumers stated that they can relate better to their favorite Youtube influencer than to their friends or family members.
For more fascinating facts and stats about the influencer marketing landscape, check out the infographic below.
Besides being a regular contributor to several tech and digital marketing blogs, Andriana is proud to call herself SmallBizGenius’s community manager. Her mission is simple: to connect small business owners with the best tools and resources to help them thrive. When she’s not working, Andriana likes to go for walks with her two pet dachshunds and binge-watch documentaries, usually not at the same time.
