By Koushik Marka
Today we have a guest post from Koushik Marka, founder and CEO of Studiotale, about video marketing and social media. The post is an excerpt from Studiotale’s full guide, “Social Media Video Marketing – The Ultimate Guide.” The guide is divided into four chapters: types of video content, actionable tips, platform-specific tips, and online video tools. Read on for more information.
Wondering how to kickstart your social media video marketing campaign? This guide has everything you need to know. From content ideas to effective strategies, best practices and a list of the editing tools, we’ve got you covered!
So it pretty much goes without saying:
SOCIAL MEDIA + VIDEO MARKETING = SUCCESS
But you knew this already.
The real question then, is this: how do you make a great social media video marketing strategy?
If you’re looking for answers to this question, you’ve come to the right place.
In this article, we’ll break down everything you need to know, from:
- Types of social media videos for your business
- Key actionable tips to optimize your video strategy
- Best practices for each social media platform
- Best online video tools and agencies
With all our experience in video marketing and a TON of research, we’ve come up with this comprehensive guide.
So this one goes out to all the marketers out there. Use this guide to boost your social media game.
Let us know how it goes!
Chapter 1: Types of Video Content
Types of social media videos for your business
Look, we get it.
It’s easy to get overwhelmed by the number and types of videos floating around the internet every day. Similarly, it’s difficult to know precisely when and where you should use a particular type of video.
This is exactly why we made a comprehensive list of all the content types you can create for social media video marketing.
Whether you need Facebook, Twitter, LinkedIn or Instagram video ideas, this is the section for you!
Each of these videos have their own characteristics and platforms that they work best in.
1. Product videos (what do you do/make?)
You probably already know the basics of product-related videos so we won’t bore you with too many details. Essentially, product videos can be explainer videos, demos or teasers.
Statistics show that 68% of people say they want to learn about new products/ services through a short video. What’s more, social videos get shared 1200% more than text and image content combined!
In other words, they’re great for getting the word out there, increasing brand exposure and familiarizing customers with your product.
Short explainer or teaser videos on social media also seem more authentic to consumers than commercial ads and branded videos. In addition, they build curiosity and encourage customers to learn more and seek out your products.
Best for: Facebook, Instagram, Twitter
Looking for some product video inspiration? Check out this simple yet effective animated video Atoka uses to explain its B2B sales intelligence service.
Learn about more types of videos you can make, and read the rest of the “Social Media Video Marketing – The Ultimate Guide” on Studiotale.
Koushik Marka is the founder and CEO of Studiotale. He is passionate about helping brands grow with video and has expertise in video marketing, 2D animation, and Vector Illustration. When he is not working, he loves playing video games and traveling.
